There was a civil war in Mexico surrounding the Mayweather vs. Pacquaio fight -- TECATE VERSUS CORONA -- but now ... one beer has finally obtained the rights to be the official cerveza of the fight!
Here's the tale of the tape ... Tecate has been a long-time sponsor of Pacquaio -- while Corona has often backed Mayweather.
According to promoter Bob Arum, both companies were dead set on buying the rights ... which led to a good old fashioned BIDDING WAR!!
But when it comes to beer sponsors, there can only be uno ... and according to Arum, the winner was TECATE ... which bid $5.6 MILLION!!!!
"We've never seen anything like that on a beer sponsor," Arum told ESPN ... "Both companies were after it. It's a huge number."
Arum says Tecate's bid was $400k higher than Corona.
Hey, life can't always be a beach.
Read more: http://www.tmz.com/2015/03/24/mayweather-vs-pacquaio-tecate-k-o-s-corona-buy-beer-rights-for-5-6-million/#ixzz3VLEy0GDR
Here's the tale of the tape ... Tecate has been a long-time sponsor of Pacquaio -- while Corona has often backed Mayweather.
According to promoter Bob Arum, both companies were dead set on buying the rights ... which led to a good old fashioned BIDDING WAR!!
But when it comes to beer sponsors, there can only be uno ... and according to Arum, the winner was TECATE ... which bid $5.6 MILLION!!!!
"We've never seen anything like that on a beer sponsor," Arum told ESPN ... "Both companies were after it. It's a huge number."
Arum says Tecate's bid was $400k higher than Corona.
Hey, life can't always be a beach.
Read more: http://www.tmz.com/2015/03/24/mayweather-vs-pacquaio-tecate-k-o-s-corona-buy-beer-rights-for-5-6-million/#ixzz3VLEy0GDR
