Target sales decline 3% with billions in revenue lost. Forbes points to Black people driven boycotts related to anti- DEI

[Mister Terrific]

Are Target Boycotts Starting To Take Their Toll?
Pamela N. DanzigerMar 4, 2025,
Topline

Target just reported fourth quarter net sales declined 3% and warned that February topline performance was “soft,” after civil rights leaders called for a Target boycott in Black History Month for changing its position on DEI, followed by a sharp drop in traffic to Target stores and website during the Feb. 28 Economic Blackout.

Key Facts

Target greeted 11% fewer customers on the People’s Union USA Feb. 28 Economic Blackout Day compared with the average number of visits for the previous five Fridays, according to locations analytics firm Placer.ai.

This followed four consecutive weeks of foot traffic declines at Target from Jan. 28 through Feb. 17, though Placer.ai head of analytic research R.J. Hottovy couldn’t credit it to DEI-related boycotts, claiming many retailers experienced a traffic decline during those weeks.

On Feb. 28 blackout day, Target website traffic dropped as well, down 9% that day.

While a Numerator survey among 1,300 consumers found just 16% of Americans planned to participate in the daylong national shopping boycott, Target was particularly hard hit, as Placer.ai found Best Buy visits rose 1%, Starbucks was up 2% and McDonald’s saw an 8% uptick.

More Target boycotts are coming, including a faith-based 40-day fast through Lent and the People’s Union is singling out Target for a boycott June 3 through 9.

Are Target Boycotts Starting To Take Their Toll?

Target reported 4Q24 sales declined 3% and warned that February sales were "soft." In February the first of several calls to boycott Target began after dialing back DEI.

www.forbes.com

 

[Sir Richard Spirit]

Who gets laid off first?

 

[ViShawn]

Curious how this unfolds.

 

[At30wecashout]

Who gets laid off first?

This is literally the worst part. And Target is not the only place laying people off in anticipation of customers backing off of purchasing. Target is gonna lay some folks off and cut the shyt out of general hours. Great for hitting their bottom line but if people are being real, there aren't really alternatives that aren't just another big corporation.

 

[Canon]

I aint been in that bytch since it started

 

[Sir Richard Spirit]

This is literally the worst part. And Target is not the only place laying people off in anticipation of customers backing off of purchasing. Target is gonna lay some folks off and cut the shyt out of general hours. Great for hitting their bottom line but if people are being real, there aren't really alternatives that aren't just another big corporation.

I said it in another thread. This isn’t the 90s when Target was full of white women working. This boycott was wrong and will hurt black families way before Target.

 

[Rekkapryde]

WHERE'S THE SMOKE FOR WAL-MART! THEY WERE ONE OF THE FIRST ONES TO ELIMINATE THEIR DEI PROGRAM AND FUNDING!

 

[Canon]

I said it in another thread. This isn’t the 90s when Target was full of white women working. This boycott was wrong and will hurt black families way before Target.

Target is wrong

 

[levitate]

I said it in another thread. This isn’t the 90s when Target was full of white women working. This boycott was wrong and will hurt black families way before Target.

The boycott was/is right.
It’s a corporation, the only thing they understand is $.

What is the alternative? Hope and pray that they change their values surrounding diversity?

 

[LadyJ2]

Target is dusty.

Target hoes have always been basic borderline fat women with a superiority complex.

fukk ‘em.

 

[LadyJ2]

I said it in another thread. This isn’t the 90s when Target was full of white women working. This boycott was wrong and will hurt black families way before Target.

Plenty of $17/hour jobs out there.

People making $15-$25 per hour have infinite job opportunities.

It’s the rest of us that really need our jobs.

 

[Sir Richard Spirit]

Target is wrong

For what? Hiring black men and women and selling black products? Treating their employees good? Raising pay multiple times and donating to communities?

Stop letting these fake leaders and weak politicians move y’all. I’ve said it a million times online and offline, nobody can answer me.

Why didn’t these community leaders, politicians, and “spiritual” leaders work to unionize Target?

Then get what they want through union contracts?

Because they fake.

 

[staticshock]

Then these fakkits have the nerve to have black folks in their new commercials

 

[Hov]

Dumb question

How does Target or any store for that matter know how many of its customers are Black/White/Indian etc just because they made a purchase

 

[BaggerofTea]

I said it in another thread. This isn’t the 90s when Target was full of white women working. This boycott was wrong and will hurt black families way before Target.

I am not buying from a company that disrespects my race of people.


End of story