The dispute arose earlier this year as part of a T-Mobile ad campaign that insinuated that Verizon's network was older and slower, and that its service did not feature unlimited plans. Verizon then filed a complaint with the NAD, which is a self-regulatory body of the telecom industry designed to settle disputes, avoid litigation, and protect against unwanted government regulation. Verizon said at the time that because T-Mobile was relying on crowdsourced data from third-party speed test providers Ookla and OpenSignal, the data was skewed in favor of T-Mobile. The data was pulled from a one-month period after Verizon first reintroduced its unlimited plans.
Verizon's logic wasn't super bulletproof: the company claimed that because it had never before offered unlimited plans, T-Mobile customers -- who were familiar with the concept of throttling after a certain data threshold -- were more likely to be sampled in the crowdsourced data set provided to the NAD. Still, T-Mobile discontinued the disputed commercial, and the NAD felt the need to offer guidelines last week, advising the company not to claim its network was faster or newer.
T-Mobile says it will not stop claiming its network is faster than Verizon’s
Verizon's logic wasn't super bulletproof: the company claimed that because it had never before offered unlimited plans, T-Mobile customers -- who were familiar with the concept of throttling after a certain data threshold -- were more likely to be sampled in the crowdsourced data set provided to the NAD. Still, T-Mobile discontinued the disputed commercial, and the NAD felt the need to offer guidelines last week, advising the company not to claim its network was faster or newer.
T-Mobile says it will not stop claiming its network is faster than Verizon’s
