ltheghost
Payin Debts.... N40
Rob Liefeld: Marvel’s “Fox Shut-Out Is Real,” How Spider-Man Can Appear in Avengers 3 | Comicbook.com
Marvel is playing a dirty game...lol
Now this is all coming from Rob Liefeld so it is all just a rumor...but... this industry is serious about that toy money. That's the reason why Young Justice got cancelled, no toy sales.
"X-Men: Days of Future Past will match If not exceed The Amazing Spider-Man 2‘s domestic box office, meaning lots of eyeballs, but there are no toy tie-ins. The Fox shut out is real.
It’s not money that matters in this strategy, it’s the hearts and minds of kids/toy buyers, not-too-subtly communicating what’s “important.”
Captain America: The Winter Soldier and The Amazing Spider-Man 2 toys everywhere, X-Men – zippo. No promotions from toy aisles. Starve those properties. Makes X-Men [box office] comeback impressive!
No emotion in these facts/reporting, it’s just numbers and business. But the messages are clear.
X-Men: Days of Future Past toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys.
Bottom line, it’s a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale. Gotta respect it. And equal respect to those properties slugging it out without equal support across multiple platforms.
You gotta understand, I love this stuff!! I love the business of comic films/brands and the unique situation Marvel has with their licenses.
My un-informed prediction: Sony will split producing/financing w/Marvel on next Spidey film and open door for inclusion in Avengers 3."
Marvel is playing a dirty game...lol
Now this is all coming from Rob Liefeld so it is all just a rumor...but... this industry is serious about that toy money. That's the reason why Young Justice got cancelled, no toy sales.
"X-Men: Days of Future Past will match If not exceed The Amazing Spider-Man 2‘s domestic box office, meaning lots of eyeballs, but there are no toy tie-ins. The Fox shut out is real.
It’s not money that matters in this strategy, it’s the hearts and minds of kids/toy buyers, not-too-subtly communicating what’s “important.”
Captain America: The Winter Soldier and The Amazing Spider-Man 2 toys everywhere, X-Men – zippo. No promotions from toy aisles. Starve those properties. Makes X-Men [box office] comeback impressive!
No emotion in these facts/reporting, it’s just numbers and business. But the messages are clear.
X-Men: Days of Future Past toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys.
Bottom line, it’s a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale. Gotta respect it. And equal respect to those properties slugging it out without equal support across multiple platforms.
You gotta understand, I love this stuff!! I love the business of comic films/brands and the unique situation Marvel has with their licenses.
My un-informed prediction: Sony will split producing/financing w/Marvel on next Spidey film and open door for inclusion in Avengers 3."