Spider-Man is a BEAST with the licensing

Primetime

Primetime

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Article from here: http://www.comicbookresources.com/?page=article&id=57068

Who's Winning Marvel & DC's Licensing War?

Marvel-vs-DC-Licensing-Chart-582c4.jpg


It can be easy to forget that superheroes have a financial life beyond comic books and Hollywood films. While box office reports and Diamond sales figures are certainly a big part of how a brand's success is measured, there's one major factor that is often overlooked: licensing. Which is why this study, published by The Hollywood Reporter is so interesting. It shows that the financial gap between Marvel and DC Comics-based products -- at least when it comes to licensing -- is incredibly wide.

THR's research details that DC's top two biggest licensing brands are Batman and Superman -- not a big surprise -- which brought in $494 million and $277 million, respectively, in 2013. By comparison, Marvel's top two biggest licensing brands in 2013 were the Avengers with $325 million and Spider-Man at a whopping $1.3 billion -- nearly doubling the global retail sales of Batman and Superman licensed products combined on its own.

When viewed from this perspective, it is understandable why Warner Bros. is currently undergoing such an ambitious film slate for the next six years. While THR listed no specific sales figures for Marvel Studios and DC-specific Warner Bros. projects, it did cite License Global placing Disney first among all licensors with $41 billion in 2013 global sales, while Warner Bros. came in seventh with $6 billion. Based on these statistics, Warner Bros. has a lot of catching up to do if they want to close that global licensing gap.
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Speaking for myself: Spiderman and Batman were my two favorite as a kid, but ultimately i rocked with spiderman more. I was too young to care about that 'every day guy' angle and actually thought it was pretty dumb as i got older since i was tall athletic, black and obsessed with bball.. so Peter Parker looked nothing like me nor had any problems or interests that mattered to me.

That said, as much of a "loser" as Peter allegedly was... he had a model chick as his wife... had another model chick in a black cat suit fiending for him.. and he was this shyt-talking, rebellious smart-ass who had all these web gadgets, didn't want to join no teams (:mjpls:) and went about saving the day dolo.. only to later kick it with the homeboys (torch, DD, nate grey, etc) while sippin some sodas on a skyscraper.

All of this made Spider-Man cool as hell to me.

I've since moved on from the character but I do notice that the 'spider-man' of today seems a lot younger than the one i grew up with. As well as not married, swapped out love interests, is on a team, etc etc.. but hey, he's still as popular as ever it seems.

So,
  • What was your favorite comic character as a kid?
  • For those drawn in with the 'every day guy' angle of SM, why do u think other attempts of that mold like kyle rayner, static shock, etc haven't caught on? Just poor writing/development? Poor costume design?
  • Do you see any female characters with potential to take off?
  • Any predictions for how this chart will look by 2020?
 
Primetime

Primetime

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KologeroBx said:
Kids Love Him

I Swear At Least 5 Kids I KNOW Were Spider-Man For Halloween
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Yea same here, not even just on halloween but bookbags and all the other assortment of things.

I feel that's the deciding factor. Among young adults and older, i'd say Spider-Man and Batman may be on an even playing field, maybe even an edge to batman as the character is presented with more adult themes.

but SM is on a whole nother stratosphere with the young ones. it's like lightning in the bottle with the colorful costume and cool-guy demeanor
 
ThatTruth777

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my little nephew is 3 years old and fukking loves spiderman,
best thing to keep him quiet is putting on those old 70s animations too on youtube, kid be like :dwillhuh: status
 
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