Sony is making a bold bet on an African gaming startup to boost PlayStation’s reach in the continent

[Gizmo_Duck]

Sony is making a bold bet on an African gaming startup to boost PlayStation’s reach in the continent

Sony is hoping to expand PlayStation’s reach in the continent.

www.cnbc.com

• Sony has made a strategic investment in African gaming startup Carry1st and is exploring partnerships on new commercial opportunities with the PlayStation maker, Carry1st told CNBC exclusively.
• The investment marks a big bet for Sony on growth in Africa’s video game industry, which has grown rapidly in recent years despite a broad global post-pandemic slowdown in sales.
• While details of Sony and Carry1st’s tie-up are thin for now, it will likely include collaboration on certain games and growing the PlayStation brand in Africa.

The Japanese consumer electronics and gaming giant has invested an undisclosed sum into Carry1st, a video game studio based in Cape Town, South Africa, via its Sony Innovation Fund venture arm, Carry1st told CNBC exclusively. The deal is a strategic investment that will see the two companies partner on a range of commercial opportunities. For now, the two companies are in the “exploratory stages” of that partnership.

 

[Diondon]

Sony

 

[Neuromancer]

 

[Gizmo_Duck]

Initiatives in these new regions (all over Africa, India, SK, etc) is why we also probably won’t see Sony phase out physical media anytime soon

 

[ORDER_66]

 

[Neuromancer]

Initiatives in these new regions (all over Africa, India, SK, etc) is why we also probably won’t see Sony phase out physical media anytime soon

We get more games staring black characters I might buy a ps 5

 

[Morose Polymath]

Asians invading Africa. What else is new.

 

[BobbyWojak]

We get more games staring black characters I might buy a ps 5

Better to have some Black/African studios instead of characters being sold to us.

 

[datnigDASTARDLY]

I'm here for this, it's about time we get some black rep

 

[Canon]

that's cool hope something shakes

 

[987654321]

Your move “whitecrosoft” gaming division.

 

[Gizmo_Duck]

Your move “whitecrosoft” gaming division.

Xbox is banned in Africa

 

[GrindtooFilthy]

Xbox is banned in Africa

¿you taking the piss?

 

[Primetime]

We get more games staring black characters I might buy a ps 5

Better to have some Black/African studios instead of characters being sold to us.

Why not both?

*cue Indian girl and fam leaping gif*

 

[Primetime]

More Killmonger hairdos on deck