You could tell from the way Meek first approached exposing the reference track thing and the way Flex went SUPER hard at drake on twitter that they felt like they really had some put your career in the grave type shyt. Flex was @'n drake talking about "tell me I'm lying" and typing in all caps and shyt and meek was on there pattin himself on the back like he had really did some shyt. They had convinced themselves that the information they had was basically death blow to drake who was gonna too weak to even respond so the risk was worth the perceived reward for them. Meek would be seen as "real" and as the person who brought the most popular rapper in the game down and he would get the chance to make a huge come up off the scandal and his roll in it. His delusions clearly fueled his actions which is why he can't let that angle go still even tho it's obvious that angle barely made a dent in drake's career and if anything gave drake a boost in an area many people clowned him for in the past, I mean like incog said, drake never responds to shyt, drake is seen as soft AF, he's to the rapper you would think would take to Wax off jump and diss yo ass them go head to head with you. He figured he could try drake, drake would stay mute and public opinion would sway away from him swiftly but none of that shyt happened.
It was all one HUGE miscalculation on Meek's part and drama's part and mostly because of 3 things: 1) they overestimated the worth of those reference tracks, 2) Meek let his ego and his perceived advantage feed his delusions of grandeur influence his behavior and 3) they severely underestimated drake. Those three things were a recipe for a disaster that they would not see coming and that's exactly what happened smh
I would say they could have avoided so many L's had they just chilled after they initially saw most people were not eating up the ghostwriter/reference track thing but by that point it was too late to salvage it all because it was already put out there and as soon as it was Drake went into action. Everything about how he handled this whole fiasco was strategic and well thought out and he knew that they weren't going to be prepared for it all because he's well aware for how people perceive him and what they perceive as his weaknesses. He knew he had to address is some way because this wasn't just some off the handle call out for a rap battle or some shyt like that, this was somebody trying to really expose him and fukk up his livelihood, you don't take that kinda shyt sitting down at all. You can chill when somebody like DMX says you're a bytch and they don't like you, you don't have to give a fukk when somebody calls you canada dry, that won't mess up your coins or your rep really, ESP for somebody like drake who already has a rep for being a softy, all that shyt does is reinforce what people already believe which I honestly think he don't have two fukks about at the end of the day. You can't chill when somebody tries to put a mark on your whole career and fukk up your reputation as a writer, which is one of this main strengths and a big part of his success. You don't take that lightly at all and you take swift and calculated action that will heavily sway public opinion in your direction even if it entails taking a risk like engaging in a "rap battle" with somebody who has wayy more experience at that sorta thing than you do and who is probably gonna be more aggressive at it. He played every card he had well. Being the first to make a diss track and not speaking on it outside of the track would put him on the offensive and also win him points for keeping it "hip hop". Everything he said in the first track, the tone, it was all for a purpose. He knew that shyt would catch everybody ESP meek off guard and rattle him, and from what incog says that's exactly what it did. It would put him in a corner because now he would have to respond and he would have to respond fairly quickly because all eyes would be on him. Sending your opponent scrambling like that is a sure fire way to make them make mistakes that will ultimately make them hang themselves.
I knew from jump that drake was clearly baiting Meek to respond, that's why he made the second diss and why he planned the whole thing the way he did. The first one was basically saying "you thought I wasn't gonna do shyt but you fukked up dude so here I am ready" that's why he named the shyt charged up and kept it pretty tame. The second one he stepped it up way more, went a little bit more personal but not too personal to really infuriate him which was smart because that could have backfired and made meek think harder before he came out with something. From the shots at his status in his relationship, from the album artwork and the philly curse angle of it all, the timing, the way he did it all with no hype and just dropped it. He was trying to force their hand to engage him and to release the shyt they had that he knew nobody would give a fukk about. If people truly cared about the reference tracks then they would have responded the first time around. He knew that was prolly all they had on him (and clearly it was since even after it all flopped Meek ass was STILL on social media whining and playing that angle) and it would flop hard so he baited meek to respond and show his hand and that's exactly what Meek did. His sloppy diss track was completely mishandled, it had no real ammo on it besides the reference track and he hyped it up wayyy to much in an attempt to build momentum for himself that he had lost to drake because of his two diss records. It was all just executed poorly just like drake predicted it would be and it blew up in his face majorly.
Drake's bars might not have been the best bars, he might not have been as aggressive as Tupac saying "I fukked your wife" on hit em up, his shyt was no where near an ether as far as diss tracks are concerned and I honestly don't think he wanted it to be or needed it to be for this. All he needed was exactly what he did because his words, combined with is careful execution would make Meek ether his damn self while he sat back and laughed and shyt...is that not exactly what happened? Meek became a laughing stock, he became the butt of every joke on Social media, radio clowned him, blogs clowned him, thugs clowned him, corporations clowned him, politicians clowned him, athletes clowned him, other rappers talked about him, other industry people talked about him, shyt was brutal night before last and drake was prolly chillen at his crib with the next two big booty strippers he gonna make a song about one day with laughing.
His strategy (along with Meek's incredible ability to flop) hurt meek in more than one way. His credibility took a hit, his messiness ended up on full display to the world which will hurt his relationships in the industry more than likely, and the worst of all is his deficiencies at his craft were really exposed which is the worst to me because that's his livelihood basically. People might not pay attention to your rap skills when they shaking their ass in the club to you flowing over a tight ass beat with a good punchline, but they sure are gonna pay attention when you dissin another artist and they really invested in what you saying and not just how it sounds or makes them feel and his diss track showed just how mediocre he is at his basic craft. It's tragic lmao
Meek really took so many L's, I almost feel bad for him....almost tho, I can't really feel bad when you pretty much brought it all on yourself because you bytchmade and just not smart.
