Ive been meaning to pose this question for a while and @bob loblaw posed a good idea which made me bring it up again
Now, idk if this is the answer, but its a thought. I know wwe *has been trying* in many ways:
Still, it dosnt seem to matter like it did when rock, hhh, austin, bret hart, orton, or Rvd held it...they were clearly getting prepped to run with the ball.
What isnt working and why? Is it a case of too many titles? Some say if you eliminate the WHC the IC strap goes up in prestigue...I thought so but theres no euro belt....or hardcore....or light heavyweight...
The US title, i think is being used right. Its a belt to add credibility to new comers, and dudes early on a first build...its the TV title...
They really need to find a way to get guys out of the IC/US title holding pattern and the watch out for me in 20__/i'm going to make an impact generic promos. We all know by now that none of that means shyt. Combine both with the MITB and do like TNA and be able to forfeit the US/IC for a shot at the big belt.
Now, idk if this is the answer, but its a thought. I know wwe *has been trying* in many ways:
- Giving it to perennial title holders such as Chris Jericho and Big show. They hold prestige and holding the belt should enhance it right?
- Cody Rhodes wins the belt, cuts promo about ic title history and bring back white belt, and holds it for a long time.
- Kofi wins the title and is on some
shyt, fairly established dudes like wade chase the belt because it matters to them
- Giving it to guys who are clearly next, such as wade, ziggler, etc
Still, it dosnt seem to matter like it did when rock, hhh, austin, bret hart, orton, or Rvd held it...they were clearly getting prepped to run with the ball.
What isnt working and why? Is it a case of too many titles? Some say if you eliminate the WHC the IC strap goes up in prestigue...I thought so but theres no euro belt....or hardcore....or light heavyweight...

The US title, i think is being used right. Its a belt to add credibility to new comers, and dudes early on a first build...its the TV title...
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