Why Naming Your Company “Mollywatr” is in Poor Taste | Do Androids Dance
We’ve been sitting here shaking our heads the whole time, but the move that infuriated me enough to write this article is a company in Chicago selling bottled water, and they actually have the balls to call themselves Mollywatr. They claim to be “uncut” spring water, and “the perfect compliment for your EDM experience.” Their marketing tool seems to be twerk videos with their brand splayed across the middle (you can’t fault anyone for attempting to market one unoriginal thought with another, I suppose) that utilize what we can only guess is unlicensed tracks that we imagine they didn’t bother to get cleared. And I have no clue if they’re the ones that coined the term “Molly Is Better Than Coke” (using the same logo that Coca-Cola does, to continue the lack of independent thought in marketing), but they are certainly selling t-shirts with this slogan on it. Who in the fukk thought this was a sensible idea?
To promote a company named after a drug is simply foolish, reckless, and downright thirsty. It’s like promoting sex without using a condom, or driving without mentioning how to use a seatbelt. People do drugs. Drugs are a part of rave culture. These are undeniable facts. But calling your product “Mollywatr” is in poor taste. There’s 1000 other ways that they could market your product to the rave culture, and somehow decided to choose the worst possible one.[ The one that proves that they know nothing about rave culture or its history. The one that shows a lack of consideration for these kids and adult influence on their decision making. The one that shows that people will do anything for a dollar. I’m quite sure they won’t fold the company or rename their product over an article. But I urge them to show some consideration to the broad audience, and ask themselves what good is being done for our culture when they look at the name of their brand.