Trajan
Veteran
The silk shirts Mexican drug lord Joaquin 'El Chapo' Guzman wore for his chat with Sean Penn were becoming a must-have today in another surreal twist to the fallout from his arrest.
The revelation the Hollywood star unwittingly led authorities to the world's most wanted man after agreeing to meet him for a magazine interview, has already made headlines around the world.
Now the clothing firm behind the shirts El Chapo donned for his audience with the American actor has taken advantage of their headline-making handshake to use the violent narco as a star salesman.
Los Angeles-based Barabas has published the photo of the pair meeting at the Mexican fugitive's jungle hideout on its website under the caption 'Most Wanted' offering customers the chance of a free 'El Chapo' shirt for every Like on Facebook and Instagram.
The picture of Penn and the drugs trafficker has been posted on the site alongside another of a male model wearing the same $128 'Fantasy' Men's button down shirt.
It is also advertising the other shirt El Chapo used for his chat with the actor - a 'Crazy Paisley' - alongside a photo of the drugs lord wearing the garment.
Observers who have taken to Twitter to comment on the bizarre promotion.
At one point overnight the firm's website appeared to go down because of the number of people trying to access the page.
The shirt El Chapo wore for his handshake with Penn - which contrasted with the dirty vest he had on when he was arrested after escaping through sewers from a hideout attacked by marines last Friday - was receiving mixed reactions today.
Mexican Eder Corona tweeted: 'El Chapo's style advisor should also go to jail.'
A local in Los Mochis where the Mexican was held, tweeting under a pseudonym, added unsympathetically: 'I have a shirt like El Chapo's to cover my cat when he's cold.'
But others went online to complain Barabas' website had crashed as they tried to buy the garment.
And Monterrey-based Denisse Garza Elizondo messaged Barabas' Facebook page to ask: 'I want one. Do they have a female version?'
Local journalist Alex Erazo, observing the bizarre race to take a leaf out of El Chapo's wardrobe, added: 'Has everyone bought their Barabas shirt so they can feel like a drugs trafficker?'
In a message posted on its website under a section titled 'Barabas Philosophy of Fashion', the company states: 'At Barabas we bring philosophy and fashion together presenting our view of the world that we surround ourselves in while living out good words, good thoughts, good deeds.'
El Chapo, now facing extradition to the States, has built an empire built on bloodshed and is regarded as the godfather of the drug world.
Sean Penn has been branded deluded after meeting El Chapo for an interview for Rolling Stone magazine following the drug lord's July escape from a maximum-security prison.
Mexican authorities have said they want to talk to the 55-year-old.
The meeting was arranged through famous Mexican soap actress Kate del Castillo, who has faced a backlash after the deal she brokered emerged.
Her father, actor Eric del Castillo, has insisted: 'We are calm. My daughter is calm.
'We have spoken with my daughter but it's something private. We will support her to death. I know her and I know she did what she did looking for the common good.'
The revelation the Hollywood star unwittingly led authorities to the world's most wanted man after agreeing to meet him for a magazine interview, has already made headlines around the world.
Now the clothing firm behind the shirts El Chapo donned for his audience with the American actor has taken advantage of their headline-making handshake to use the violent narco as a star salesman.
Los Angeles-based Barabas has published the photo of the pair meeting at the Mexican fugitive's jungle hideout on its website under the caption 'Most Wanted' offering customers the chance of a free 'El Chapo' shirt for every Like on Facebook and Instagram.
The picture of Penn and the drugs trafficker has been posted on the site alongside another of a male model wearing the same $128 'Fantasy' Men's button down shirt.
It is also advertising the other shirt El Chapo used for his chat with the actor - a 'Crazy Paisley' - alongside a photo of the drugs lord wearing the garment.
Observers who have taken to Twitter to comment on the bizarre promotion.
At one point overnight the firm's website appeared to go down because of the number of people trying to access the page.
The shirt El Chapo wore for his handshake with Penn - which contrasted with the dirty vest he had on when he was arrested after escaping through sewers from a hideout attacked by marines last Friday - was receiving mixed reactions today.
Mexican Eder Corona tweeted: 'El Chapo's style advisor should also go to jail.'
A local in Los Mochis where the Mexican was held, tweeting under a pseudonym, added unsympathetically: 'I have a shirt like El Chapo's to cover my cat when he's cold.'
But others went online to complain Barabas' website had crashed as they tried to buy the garment.
And Monterrey-based Denisse Garza Elizondo messaged Barabas' Facebook page to ask: 'I want one. Do they have a female version?'
Local journalist Alex Erazo, observing the bizarre race to take a leaf out of El Chapo's wardrobe, added: 'Has everyone bought their Barabas shirt so they can feel like a drugs trafficker?'
In a message posted on its website under a section titled 'Barabas Philosophy of Fashion', the company states: 'At Barabas we bring philosophy and fashion together presenting our view of the world that we surround ourselves in while living out good words, good thoughts, good deeds.'
El Chapo, now facing extradition to the States, has built an empire built on bloodshed and is regarded as the godfather of the drug world.
Sean Penn has been branded deluded after meeting El Chapo for an interview for Rolling Stone magazine following the drug lord's July escape from a maximum-security prison.
Mexican authorities have said they want to talk to the 55-year-old.
The meeting was arranged through famous Mexican soap actress Kate del Castillo, who has faced a backlash after the deal she brokered emerged.
Her father, actor Eric del Castillo, has insisted: 'We are calm. My daughter is calm.
'We have spoken with my daughter but it's something private. We will support her to death. I know her and I know she did what she did looking for the common good.'
