Seems to me The Fiend angle has got more buzz than anything WWE has done recently, and is a lot more likely to draw the attention of new fans than watching two boring bearded guys with dark wet hair feuding over "respect" or whatever. Look at how those people reacted to them Fiend commercials. It's at least a hook. Ain't no non-wrestling fan gonna turn their head seeing Seth Rollins or Drew McIntyre.
Maybe it's time for WWE to go back to wilder gimmicks and characters. Now of course it has to be done well, which is why The Fiend has worked, and who knows maybe the reason The Fiend stands out is because everyone else in WWE is so dry. Too many OTT gimmicks might ruin the effect, but I think they should play around with more of this type of stuff and see what happens.
Maybe it's time for WWE to go back to wilder gimmicks and characters. Now of course it has to be done well, which is why The Fiend has worked, and who knows maybe the reason The Fiend stands out is because everyone else in WWE is so dry. Too many OTT gimmicks might ruin the effect, but I think they should play around with more of this type of stuff and see what happens.