Scott Forstall Leaving Apple because of Apple MAPS Failure

[Rohiggidy]

Dude is a scapegoat. Fire Tim cook

Apple announced on Monday that Scott Forstall, the senior vice President of iOS software, will be leaving the company in 2013.

In the meantime, Forstall will apparently step down from his SVP role and will be an "advisor" to CEO Tim Cook. Execs Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will all be taking on more responsibility as a result of the shakeup.

Retail boss John Browett will also be leaving the company. According to a press release published on the company's website, "the Retail team will report directly to Tim Cook" until a new head of retail is found.

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” Tim Cook said in a statement, per the release. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Forstall has been a major force at Apple since 1997 and is credited with a good deal of the success of the iOS platform and had previously been in charge of the company's Mac OS software releases. However, his leadership role on the half-baked Apple Maps app, for which Tim Cook recently issued a public apology, may have contributed significantly to his leaving the company.

 

[VladTheImpaler]

Dude is a scapegoat. Fire Tim cook

Apple announced on Monday that Scott Forstall, the senior vice President of iOS software, will be leaving the company in 2013.

In the meantime, Forstall will apparently step down from his SVP role and will be an "advisor" to CEO Tim Cook. Execs Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will all be taking on more responsibility as a result of the shakeup.

Retail boss John Browett will also be leaving the company. According to a press release published on the company's website, "the Retail team will report directly to Tim Cook" until a new head of retail is found.

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” Tim Cook said in a statement, per the release. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Forstall has been a major force at Apple since 1997 and is credited with a good deal of the success of the iOS platform and had previously been in charge of the company's Mac OS software releases. However, his leadership role on the half-baked Apple Maps app, for which Tim Cook recently issued a public apology, may have contributed significantly to his leaving the company.

 

[Rohiggidy]

They fired the head of retail too lol. Tim cook is still CEO lol

 

[Rohiggidy]

In the wake of the announcements about Apple’s senior staff shifts, a letter sent out by Tim Cook to Apple employees highlights some interesting tidbits. In the letter published by 9to5Mac, he says that the newly appointed head of the Technologies group, Bob Mansfield, will stay on for two years and very, very briefly thanks Scott Forstall for his work at Apple.

But the statements that he makes about Apple Retail are particularly interesting, given the firing of John Browett and the awkward hand that he has had with its retail arm in the six months he was in as SVP. Here’s the full statement from the letter about retail:

Additionally, John Browett is leaving Apple. Our search for a new head of Retail is already underway. In the meantime, the Retail team will report directly to me. Retail has an incredibly strong network of leaders at the store and regional level, and they will continue the excellent work they’ve done over the past decade to revolutionize retailing with unique, innovative services and a focus on the customer that is second to none. This phenomenal team of talented and dedicated people works their hearts out making our customers happy. They have our respect, our admiration and our undying support.

So Cook will be taking the reigns of Retail personally until a replacement can be found. This is a huge statement about the priority that Cook places on Apple’s retail establishment and one that Apple Retail workers everywhere will likely be very happy to hear. The additional statements about the worth that the employees have to Apple resonates especially deeply given the staffing cuts, hiring slowdowns and more that occurred back in August.

It is highly likely that those decisions were made by Browett in an attempt to improve the Retail division’s bottom line. Unfortunately, they also worked counter-purpose to everything Apple stood for in retail. And the changes were reversed just a few days later, when Apple admitted that the changes were a ‘mistake‘.

At the time, Apple said that ”Making these changes was a mistake and the changes are being reversed, adding, “our employees are our most important asset and the ones who provide the world-class service our customers deserve.”

Now, Cook is echoing those statements just as it is giving Browett the boot, and taking the reigns of Retail personally until a replacement can be found. That seems like a very good sign for Apple retail employees everywhere, and those of us that like Apple stores as they are.

Image Credit: Kevork Djansezian/Staff

 

[Arrogance.]

If this pushes Apple to start innovating on iOS again, good.

 

[menaceiisociety]

wow apple are really cut throat, firing john browett after only six months is a helluva statement, does this mean they are in disarray or a reshuffle just to maintain their credibility in the tech market

 

[Smooth3d]

Google got Apple shook! The Verge think they going to try and take some Google employees

 

[PrnzHakeem]

#NoJobGang