Samsung no longer plans to launch a tablet in the U.S. running Microsoft's Windows RT platform due to a number of factors, including consumer confusion and slow sales.
Mike Abary, a Samsung executive in charge of the company's American PC and tablet businesses, told CNet at this week's Consumer Electronics Show that it would require "a lot of heavy lifting" to educate consumers on the difference between Windows 8 and Windows RT. With retail partners also signaling that Windows RT has "modest" potential for success, Samsung decided it wasn't interested in making that investment in the U.S. market.
Abary also said that Samsung had difficulties hitting the lower price points the company felt it needed to achieve. The Korean electronics maker believes that Windows RT devices should be less expensive than PCs running the full Windows 8 operating system.
"We didn't necessarily attain the price point we hoped to Attain," Abary said. He noted that some of the sacrifices the company explored to cut costs, such as including less memory, were poor tradeoffs.
Samsung nixes plans for Windows RT tablets in US, citing 'modest' demand