Story from this week's Observer, basically Vince trying to cockblock NWA/Crockett lead to Sting's star-making night
Sting is scheduled to be inducted at this point by Ric Flair, his career rival, who put Sting on the map as a star in their March 27, 1988, main event at the first Clash of the Champions in Greensboro. Sting at the time was a mid-card babyface who got a world title shot, which ended up as a 45 minute draw that won match of the year honors on what was the biggest day for wrestling that year.
The promotional war with Jim Crockett Promotions and WWF was at a peak. Crockett was reeling badly after McMahon sabotaged his first two PPV shows. After a deal for national clearance for Starrcade 1987, McMahon, coming off the success of WrestleMania III, pulled off a power play, by inventing the Survivor Series and scheduled it for Thanksgiving night. Crockett worked a deal with the cable companies to move his show to the afternoon, which was considered very bad on Thanksgiving with it being the time of family dinners.
But McMahon came back and said that any company that carries Crockett’s show would not only lose the right to carry his show, but would also not be able to carry WrestleMania IV. With McMahon having the established record and Crockett never having done a PPV, all but five major systems in the U.S. canceled carrying the Crockett show. Of those systems, four were in the Carolinas, where the Crockett show would have been expected to do more business. The other was in San Jose, where the local company actually didn’t back down to WWF based on a moral stand. Of course it was a bluff since all five companies carried the next WrestleMania. In January, when Crockett scheduled his second PPV, McMahon put on a free special, the first Royal Rumble, on the USA Network, which did an 8.2 rating head-to-head and killed the PPV business.
TBS, which carried Crockett, then gave them the revenge by booking a show called Clash of Champions head-to-head with WrestleMania. The result was a huge decrease in WrestleMania while the free Crockett show delivered a 5.8 rating. The idea in those days was since it was television, you didn’t give away a major arena bout. So booker Dusty Rhodes went with Sting as the challenger for Flair. Because Sting was a good athlete and Flair was at his prime of being able to carry people far worse to good matches, the match was a huge success. Some felt a 45 minute match was a risk on television, thinking the average viewer would be bored. The match itself averaged a 7.1 rating, and peaked in the final 15 minutes at a 7.8, even opposing WrestleMania. Those types of numbers were never reached again for wrestling until the Monday Night Wars.
Sting suddenly became the hot young star of the business, and very shortly was considered the heir apparent to Flair and Dusty Rhodes as the top star of the company.