Affirm
Symbol: AFRM
Fiscal 2020 revenue: $510 million (fiscal year ended June 30)
Revenue growth: 93%
Gross margin: n/a
Net loss: $113 million
Affirm’s S-1 filing
Founded in 2012 by PayPal co-founder Max Levchin, Affirm aims to
bring credit and lending to customers of all kinds of online retailers. Those hard-to-miss layaway offers for a pair of shoes from Cole Haan or that cute coffee table on West Elm’s website? Affirm works behind the scenes to process the loans and often covers the cost of the item (in some cases, partner banks fund the loans). So far, Affirm has signed up over 6,500 retailer and helped consumers pay for almost $11 billion worth of products over the past three years.
Pros: Affirm says its “buy now, pay later” system is superior to credit cards, with no hidden fees or high interest rates (most Affirm offers are zero interest rate). Like other hot consumer companies, Affirm also touts its net promoter score of 78, suggesting more than three-quarters of customers would recommend the company. As e-commerce grows, there’s plenty of room for growth in the market—less than 1% of e-commerce transactions in North America relied on “buy now pay later” deals. And Affirm says its data analysis of consumers’ ability to pay lets it avoid major losses.
Cons: The largest e-commerce sites, like
Amazon and
Walmart, have no need for Affirm and could even launch their own lending services. So could big banks or other financial institutions that can borrow money more cheaply than Affirm can. And more than one-quarter of all of Affirm’s lending has so far come from customers of a single retail partner: Peloton.
Airbnb
Symbol: ABNB
First nine months of 2020 revenue: $2.52 billion
Revenue growth: -32%
Gross margin: 74%
Net loss: $697 million
Airbnb’s S-1 filing
As the now-famous story goes, Airbnb co-founders Brian Chesky and Joe Gebbia decided to rent some airbeds in their San Francisco apartment after a big design conference caused local hotels to be fully booked. Their little web site, AirBedandBreakfast.com, eventually grew into the titan that has rented space to 825 million customers cumulatively across 220 countries.
Pros: The fast-growing startup took a huge hit when COVID-19 curbed travel, but has since
almost bounced back. Bookings were down 72% in April compared to the same month in 2019, but for June through September, the declined narrowed to 19% to 23%. The company also brags in its regulatory filing that pandemic-related spending cuts, including slashing headcount by 25%, make it more efficient going forward.
Cons: The pandemic showed that the travel industry is subject to sharp downturns that cut into Airbnb’s sales, and infections are on the rise again worldwide. The company has also battled restrictive rules in many cities and countries seeking to ban short-term rentals. Airbnb's filing disclosed it’s also in a battle with the Internal Revenue Service that could cost it $1.4 billion if it loses. And even after being in business for more than a decade, Airbnb is still on pace to lose around $1 billion this year.
DoorDash
Symbol: DASH
First nine months of 2020 revenue: $1.92 billion
Revenue growth: 226%
Gross margin: 53%
Net loss: $149 million
DoorDash S-1 filing
After moving to the U.S. as a child, DoorDash co-founder and CEO Tony Xu worked as a dishwasher in a Chinese restaurant to help make ends meet. The point of DoorDash, he says, is to help strivers and small businesses thrive. Now in business for seven years, DoorDash “dashers” deliver food and other items from almost 400,000 businesses to 18 million consumers per month as of September.
Pros: DoorDash is the leading provider of delivery with over twice the market share of runner up Uber Eats as of October 2020. The pandemic has
ignited much faster growth in food delivery as people avoid going out to eat. Some smaller players have already sold out (DoorDash bought Square’s Caviar service for $410 million last year), but further consolidation could let DoorDash charge more for its services.
Cons: Once the pandemic passes, many DoorDash customers
may return to eating in restaurants. Although California voters approved a measure to continue to classify gig workers like DoorDash’s dashers as independent contractors, other governments still are trying to classify gig workers as employees, which could wreck DoorDash’s business model.
Roblox
Symbol: RBLX
First nine months of 2020 revenue: $589 million
Revenue growth: 68%
Gross margin: 74%
Net loss: $206 million
Roblox S-1 filing
Much more than a video game, Roblox has become a virtual environment for millions of people and companies
to create their own games. Co-founders David Baszucki and Erik Cassel went from making software simulations for physics labs to creating Roblox in 2004. Now some 31 million people play daily, including three-quarters of all U.S. kids age 9 to 12, the company says (Research firm Dubit put the figure at
half of kids 9 to 12 this summer).
Pros: Roblox has plenty of reasons for developers to stick around, including its large devoted customer base and the Lua scripting language that makes it easier to make new games. About two-thirds of current users are from the U.S. and Canada, so there is room for considerable overseas expansion.
Cons: The pandemic super-charged Roblox growth rate, but kids may decide to put their screens down and play more outside after the crisis ends. Many users play on devices running
Apple or
Googlesoftware, putting Roblox somewhat at the mercy of the twin tech titans’ app policies. Other games have been banned and the app stores decide how much of each sale they are entitled to. A joint venture with Tencent to bring Roblox to China could be impacted by increasing trade tensions or new restrictions. And gaming and social media platforms come and go depending on the latest fads. Roblox could be the MySpace of gaming.
Wish (ContextLogic)
Symbol: WISH
First nine months of 2020 revenue: $1.75 billion
Revenue growth: 32%
Gross margin: 65%
Net loss: $176 million
Wish S-1 filing
Overshadowed by better known rivals like Amazon,
Alibaba, and
eBay, Wish
focuses its e-commerce services on the “affordable” segment of consumers. Founded in 2010, Wish now helps more then 500,000 online sellers hawk goods to 100 million monthly active shoppers. Parent company ContextLogic has its name on the IPO registration filing.
Pros: Shopping online isn’t just for the wealthy. Wish says it's targeting the 44% of U.S. consumers and 85% of Europeans who have household incomes of $75,000 or less, plus shoppers in developing countries. Wish’s platform is mobile first, and 90% of purchases happen via its mobile app. Although Wish doesn't make a profit, it generated free cash flow (or cash from operating activities minus purchases of property and equipment) of $23 million in the first nine months of 2020.
Cons: Wish faces off against many larger rivals, such as Amazon, Alibaba and eBay, plus Shopify and Walmart. To compete against the giants, Wish spends vast sums, over $1 billion so far in 2020, on marketing. With deep connections in China, U.S.-based Wish could be hurt by worsening trade tensions. And as with other startups dependent on mobile apps, Google and Apple could undermine Wish’s business with new rules or requirements.
