I was gonna make a thread about this. I'm tired of all this, b/c it's all so forced.
Now it's moved over to wrestling. WWE has pink ring ropes now.
And to me, it's a big scam b/c all these corporations say it's for "Breast cancer AWARENESS" It's good they're promoting awareness, but they're selling the stuff, or promoting their brand with it. And it's becoming more of a fashion accessory, than a statement.
Dont get me wrong, I'm all for the cause, but why not have light blue towels, wrist bands, etc, for your core audience aka men, many of whom have prostate cancer. That's a very big deal too.
If you really wanna promote AWARENESS, then run in-game messages on the scroller.
But it's all about marketing. You can easily market pink better b/c women(and some men) will buy it, and it stands out more.