Twitter Lashes Out As WWE Trolls Fans With Empty Promise Of Brock Lesnar MITB Cash-In
Last week, Paul Heyman
vowed Brock Lesnar would be cashing in his Money in the Bank briefcase and the announcement was immediately met with skepticism.
In recent years, WWE has inadvertently fostered a brand of empty promises and false advertising, and Lesnar's reign as a Money in the Bank winner was a microcosm of just that.
In each of the past two weeks, WWE built Raw around the possibility of Brock Lesnar cashing in his Money in the Bank briefcase only for Lesnar to back down, or simply no-show, by the time the show went off the air.
With fans quickly catching on to WWE's latest parlor trick, the promotion seemed to call their bluff as Raw went into overdrive with its show-long hype of Lesnar cashing in. Still, fans remained skeptical as evidenced by a poll from
Wrestling Inc's Twitter feed where 94% of fans did not believe Lesnar would be cashing in.
When all was said and done, cynicism prevailed and Lesnar—who had WWE Universal champion Seth Rollins dead to rights—screamed "Friday!" in reference to the forthcoming Super ShowDown pay-per-view in Saudi Arabia. Another night, another tease (or, in this case, a promise) with no cash in.
Naturally, fans and media took to Twitter to voice their displeasure.
Lesnar's failure to cash in his Money in the Bank briefcase despite WWE promising just that highlights WWE's adversarial relationship with its fanbase. In fact, many of WWE's top stars of this generation, most recently WrestleMania standouts
Kofi Kingston and
Becky Lynch, have ascended in spite of WWE's best-laid plans.
AEW, which is still in the early days of a honeymoon phase with its fanbase, has a stated goal of creating a more fan-friendly environment that stands in stark contrast to WWE.
Pleasing wrestling fans, though an impossible long-term goal, is just another way the upstart promotion can showcase itself as an alternative to the more mainstream WWE when it debuts weekly television in October. And as WWE continues to alienate its own fanbase with head-scratching stunts to boost its anemic viewership, AEW stands to benefit.