P&G products promoting Black unions with #myblackman hashtag. Good or Bad?

[Oceanicpuppy]

On the surface this seem honorable but after I took a marketing class and discovered how much deception and manipulation goes into marketing to niche audiences am very skeptical of this. Do you think P&G products is exploiting the fractured black family unit by promoting this or do you this is positive? Knowing that these big companies monitor your cookies, what websites you visit and probably what you type makes me side eye .

Examples from website

 

[TMNT4000]

On the surface this seem honorable but after I took a marketing class and discovered how much deception and manipulation goes into marketing to niche audiences am very skeptical of this. Do you think P&G products is exploiting the fractured black family unit by promoting this or do you this is positive? Knowing that these big companies monitor your cookies, what websites you visit and probably what you type makes me side eye .

Examples from website

Are saying they doing because they know the black unoins is damage right now and they trying to profit from it?

 

[Sk3ptical]

 

[muse]

My BLACK man just sounds weird. They already have my black is beautiful on the ad, why the needed specificity? Maybe cuz they know white people gone take that over too?

 

[LadySimone]

No thank you.

 

[Colicat]

it is all manipulative and money driven...they don't care about Black love or the Black community....

they just exploit emotions for money... some will be fooled... some won't

 

[thirdeye]

Black twitter is a huge pop on Twitter, keep that in mind with this campaign.
They don't really care about black unions, they care about ROI and hashtags.

 

[Oceanicpuppy]

Are saying they doing because they know the black unoins is damage right now and they trying to profit from it?

yes and no. i'm asking what the coli thinks.

 

[Blackout]

If it isnt black owned its useless to us.

 

[Michael9100]

Its not negative from what I can see