ESPN’s acquisition of NFL Media could be for as much as $2 billion and possibly see the league take an ownership stake in the network.
By acquiring NFL Media, the network would acquire two premium assets in NFL RedZone and eight NFL Network game broadcasts.
Add in digital assets like the league’s fantasy products and shows like Good Morning Football and The Insiders, and ESPN would get an actual injection of existing content that would attract fans.
The acquisition could also help ESPN keep the rights to the NFL Draft. NFL Network currently airs its own draft broadcast opposite the ESPN and ABC broadcasts each April