Nike naming its newest building @ it’s World Headquarters “The LeBron James Building“

[JordanWearinThe45]

Today, Nike announced it has named the latest building in its World Headquarters (WHQ) campus expansion after LeBron James, two-time Olympic gold medalist, three-time NBA champion and four-time NBA MVP.

The LeBron James Building is the sixth new building at Nike WHQ, a project that kicked off in early 2015.

Located in WHQ’s north campus, the LeBron James Building will be home to Nike’s Beaverton-based Advanced Innovation team. It will house a state-of-the-art Sport Research Lab — an investment in Nike’s most powerful competitive advantage, and continued proof of Nike’s leadership in sport science.

“It’s so surreal,” says James. “It’s been an honor to be a part of such a great company for the last 18 years. And to know that a building with my name will reside on campus — it’s truly an honor, and I feel truly special.”


5 Facts About the LeBron James Building

1. The new Nike Sport Research Lab (NSRL) will be five times the size of the team’s current space.
2. The Advanced Innovation team that will call the building home is comprised of scientists, designers, engineers and more, collectively focusing on inventing the products and services that make all athletes better.
3. Facilities include a full NBA-size basketball court, a 200-meter endurance track, a 100-meter straightaway and an artificial turf training pitch.
4. A waffle pattern concrete slab is visible under the fourth floor cantilever, where the NSRL will sit. This engineered, structural approach was selected for functional properties, and the waffle pattern is also an unmistakable nod to Nike’s innovation legacy.
5. A 15.63 percent incline ramp, just outside the building, extends more than 500 feet and offers athletes a valuable opportunity for training on a campus without natural hills.


Nike Honors LeBron James with Naming of New Advanced Innovation Building

Bron haters ain’t gon like this one

 

[Fortunate Lee]

Bron is the face of their company/league for almost 20 years..made them a shyt load money..it’s only fair

 

[Jerz-2]

Oh, that's some boss ballin' shyt right there.

I've said it before, I'll say it again: I'm not the biggest LeBron fan on the court.....but OFF the court? Only Muhammad Ali (and Arthur Ashe) come close with the philanthropy, B.

 

[Primetime21]

cool

 

[bzb]

respect to lebron. one of the goats on and off the court.

from a corporate brand aspect there hasn't been another athlete who impacted the scene like he has, aside from mj. but where mj was mostly silent about social issues impacting black folks, hopefully lebron will continue to use his voice to push nike into socially responsible actions for the underprivileged.

 

[Edub]

Good

 

[JordanWearinThe45]

Bron is the face of their company/league for almost 20 years..made them a shyt load money..it’s only fair

Big facts. It’s dope he gets to smell his flowers while he’s still here.

 

[Bledswole]

Crazy.

shyt like this don’t happen until a cat out the league for a certain amount of years.

Bron still in the league and got some shyt like this.

GOAT

 

[010101]

that's tough

definitely the nicest wing a signature athlete has got on swoosh campus

*

 

[34TheTruth]

 

[Sauce Dab]

Where’s Kobe Nike building :MJSnicker:

 

[NoHalfWay]

Where’s Kobe Nike building :MJSnicker:

Who knows, but wherever it is I’m sure the building is made out of bricks

 

[10bandz]

Who knows, but wherever it is I’m sure the building is made out of bricks

Where’s Kobe Nike building :MJSnicker:

He don't need it, he gets love from guys who actually play the game he doesn't need cacs to name buildings after him or to create advanced stats to form a narrative.

www.balldontstop.com on Instagram: “Full Episode on IG TV and Apple Podcasts!”

 

[NoHalfWay]

He don't need it, he gets love from guys who actually play the game he doesn't need cacs to name buildings after him or to create advanced stats to form a narrative.

www.balldontstop.com on Instagram: “Full Episode on IG TV and Apple Podcasts!”

Ay bro, let me get these jokes off

But yes you have a point. LeBron’s legacy is heavily narrative driven and being powered by the super global brand of Nike. But to be honest so was MJ’s to a degree

Only thing is MJ had the resume to match it

 

[zayk35]

Not to be that guy but , what does MJ's Nike building look like..... that is THE most important Nike athlete ....ever