Nike 'Jesus Shoes' filled with holy water sell out in minutes

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Nike 'Jesus Shoes' costing £2,400 and filled with holy water sell out in minutes
The Jesus Shoes are injected with holy water from the River Jordan in Israel and feature a metal crucifix

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By
Milo Boyd
  • 09:50, 10 OCT 2019
  • UPDATED09:51, 10 OCT 2019



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A company has answered the question of 'what would Jesus wear?' by creating a pair of $3,000 (£2,451) holy shoes.

Dubbed the 'Jesus Shoes', the Nike tick emblazoned sneakers have holy water in the soles.

When they hit the shelves on Tuesday morning they sold out in a matter of minutes.

It is not clear whether early buyers were willing to fork out an average month's salary because of the shoe's 100% frankincense wool make-up or the crucifix tied on to the shoe laces.

Possibly they were drawn in by the Matthew 14:25 quote on the jesus.shoes websites suggesting wearers would be able to walk on water.


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The shoes merge sleak sneaker culture and Christianity (Image: MSCHF Nike)

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A crucifix dangles off the shoe laces (Image: MSCHF Nike)
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"And in the fourth match of the night he came to them, walking on the sea," Matthew recalled.

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The white and turquoise trainers are the work of Brooklyn-based product design company MSCHF.

As well as finally finding a way to monetise Jesus, MSCHF created the shoes to make fun of "collab culture" or brand crossovers.

“We thought of that Arizone Iced Tea and Adidas collab, where they were selling shoes that (advertised) a beverage company that sells iced tea at bodegas,” head of commerce Daniel Greenberg told The New York Post .


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The trainers were designed to take a shot at collab culture (Image: MSCHF Nike)

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Water blessed by a priest can be seen in the shoes' soles (Image: MSCHF Nike)
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“So we wanted to make a statement about how absurd collab culture has gotten.

“We were wondering, what would a collab with Jesus Christ look like? As a Jew myself, the only thing I knew was that he walked on water."

On its first release the two dozen shoes up for grabs all sold, earning the company $72,000 (£58,842).

More Jesus Shoes will go on sale on the second and fourth Tuesday of the month.

While the company is clearly making a pretty penny from its holy figure sneakers, it has done the hard yards to make them as authentic as possible.


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The shoes are a take on Air Max 97s (Image: MSCHF Nike)

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Jesus Shoes sold out on the day they went to market (Image: MSCHF Nike)
Water from the Jordan River has been injected inside the Air Max 97 bubble soles.

It was sourced by a friend of Mr Greenberg's who lives in Israel and then blessed by a priest.

The project is not associated with Nike, despite the telltale branding on the side.

MSCHF bought the trainers for wholesale off the rack and then hand-modified them.



Nike 'Jesus Shoes' costing £2,400 and filled with holy water sell out in minutes
 
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Doobie Doo said:
It is not clear whether early buyers were willing to fork out an average month's salary because of the shoe's 100% frankincense wool make-up or the crucifix tied on to the shoe laces.
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The shoe even has frankincense wool? I didn't know it came in wool too. Plus frankincense has crazy medicinal effects.

5 Benefits and Uses of Frankincense — And 7 Myths

1. May Reduce Arthritis
Frankincense has anti-inflammatory effects that may help reduce joint inflammation caused by osteoarthritis and rheumatoid arthritis.

Researchers believe that frankincense can prevent the release of leukotrienes, which are compounds that can cause inflammation (1Trusted Source, 2Trusted Source).

Terpenes and boswellic acids appear to be the strongest anti-inflammatory compounds in frankincense (3Trusted Source, 4Trusted Source).

Test-tube and animal studies note that boswellic acids may be as effective as non-steroidal anti-inflammatory drugs (NSAIDs) — with fewer negative side effects (5Trusted Source).

In humans, frankincense extracts may help reduce symptoms of osteoarthritis and rheumatoid arthritis (6).

In one recent review, frankincense was consistently more effective than a placebo at reducing pain and improving mobility (7).

In one study, participants given 1 gram per day of frankincense extract for eight weeks reported less joint swelling and pain than those given a placebo. They also had a better range of movement and were able to walk further than those in the placebo group (8Trusted Source).

In another study, boswellia helped reduce morning stiffness and the amount of NSAID medication needed in people with rheumatoid arthritis (9Trusted Source).

That said, not all studies agree and more research is needed (6, 10Trusted Source).

Summary: Frankincense’s anti-inflammatory effects may help reduce symptoms of osteoarthritis and rheumatoid arthritis. However more high-quality studies are needed to confirm these effects.


2. May Improve Gut Function
Frankincense’s anti-inflammatory properties may also help your gut function properly.

This resin appears particularly effective at reducing symptoms of Crohn’s disease and ulcerative colitis, two inflammatory gut diseases.

In one small study in people with Crohn's disease, frankincense extract was as effective as the pharmaceutical drug mesalazine at reducing symptoms (11Trusted Source).

Another study gave people with chronic diarrhea 1,200 mg of boswellia — the tree resin frankincense is made from — or a placebo each day. After six weeks, more participants in the boswellia group had cured their diarrhea compared to those given the placebo (12Trusted Source).

What’s more, 900–1,050 mg of frankincense daily for six weeks proved as effective as a pharmaceutical in treating chronic ulcerative colitis — and with very few side effects (13Trusted Source, 14Trusted Source).

However, most studies were small or poorly designed. Therefore, more research is needed before strong conclusions can be made.

Summary: Frankincense may help reduce symptoms of Crohn’s and ulcerative colitis by reducing inflammation in your gut. However, more research is needed.

3. Improves Asthma
Traditional medicine has used frankincense to treat bronchitis and asthma for centuries.

Research suggests that its compounds may prevent the production of leukotrienes, which cause your bronchial muscles to constrict in asthma (5Trusted Source).

In one small study in people with asthma, 70% of participants reported improvements in symptoms, such as shortness of breath and wheezing, after receiving 300 mg of frankincense three times daily for six weeks (15Trusted Source).

Similarly, a daily frankincense dose of 1.4 mg per pound of body weight (3 mg per kg) improved lung capacity and helped reduce asthma attacks in people with chronic asthma (16).

Lastly, when researchers gave people 200 mg of a supplement made from frankincense and the South Asian fruit bael (Aegle marmelos), they found that the supplement was more effective than a placebo at reducing asthma symptoms (17Trusted Source).

Summary: Frankincense may help reduce the likelihood of asthma attacks in susceptible people. It may also relieve asthma symptoms, such as shortness of breath and wheezing.


4. Maintains Oral Health
Frankincense may help prevent bad breath, toothaches, cavities and mouth sores.

The boswellic acids it provides appear to have strong antibacterial properties, which may help prevent and treat oral infections (18Trusted Source).

In one test-tube study, frankincense extract was effective against Aggregatibacter actinomycetemcomitans, a bacteria which causes aggressive gum disease (19Trusted Source).

In another study, high school students with gingivitis chewed a gum containing either 100 mg of frankincense extract or 200 mg of frankincense powder for two weeks. Both gums were more effective than a placebo at reducing gingivitis (20Trusted Source).

However, more human studies are needed to confirm these results.

Summary: Frankincense extract or powder may help fight gum disease and maintain oral health. However, more studies are needed.


5. May Fight Certain Cancers

Frankincense may also help fight certain cancers.

The boswellic acids it contains might prevent cancer cells from spreading (21, 22Trusted Source).

A review of test-tube studies notes that boswellic acids may also prevent the formation of DNA in cancerous cells, which could help limit cancer growth (1Trusted Source).

Moreover, some test-tube research shows that frankincense oil may be able to distinguish cancer cells from normal ones, killing only the cancerous ones (23Trusted Source).

So far, test-tube studies suggest that frankincense may fight breast, prostate, pancreatic, skin and colon cancer cells (22Trusted Source, 24Trusted Source, 25Trusted Source, 26Trusted Source, 27Trusted Source).

One small study indicates that it may also help reduce side effects of cancer.

When people getting treated for brain tumors took 4.2 grams of frankincense or a placebo each day, 60% of the frankincense group experienced reduced brain edema — an accumulation of fluid in the brain — compared to 26% of those given the placebo (28Trusted Source).

However, more research in humans is needed.

Summary: Compounds in frankincense may help kill cancer cells and prevent tumors from spreading. However, more human research is needed.
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