Nielsen adds Facebook to its social television ratings

SteelCitySoldier

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Since 2013, Nielsen leverages Twitter chatter to gauge how popular a television show is on the web. Starting in a few months, those social ratings will include Facebook. Neilsen's new Social Content Ratings will replace its Twitter TV Ratingsto track live activity on sporting events, awards shows and original series.

Info from your Facebook activity, like stuff you share publicly or with followers and friends, will be included in the ratings during the first half of 2016. Nielsen won't get the specifics on the content or people you're chatting with, though, as Facebook will offer aggregate data instead of the posts themselves. As you might expect, Instagram's photo-based commentary is expected to be added in the future as well. Bring on the Jon Snow memes.
 

Ill Lou Malnati

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Sauce Dab

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So people can just put a random hashtag and they're going to count it? :dwillhuh:
I understand trying to keep up with the times but I'm :mindblown: on this
 

Vilhena

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Would have made sense to add Twitter/Instagram instead, to check what shows trending and shyt. Nobody fukking with Facebook.
 
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