New Balance to re-launch basketball division, targeting Gordon Hayward

ISO

Pass me the rock nikka
Joined
Mar 12, 2013
Messages
61,019
Reputation
8,207
Daps
194,454
Reppin
BX, NYC
Gordon Hayward will be entering sneaker free agency in the upcoming months and, according to a report from ESPN, competing brands such as New Balanceand Anta have their eyes set on the longtime Nike athlete. New Balance, who just partnered with the Boston Celtics on their new training facility, is reportedly expressing strong interest in Hayward as they gear up to relaunch their basketball division.

Per ESPN:


Hayward is entering the second season of his four-year deal with the Celtics. He suffered a major injury to his left leg and foot in the first game of the 2017-18 season. He was playing in the Nike Hyperdunk 2017 Low.

Interesting. New Balance hasn’t been in the market since the 80’s.
tumblr_me7w6lKVQl1qzc69yo1_1280.png


With the re-emergence of Puma, establishment of independent shoe lines (Big Baller Brand, Spencer Dinwiddie’s Perception), viability of Chinese sneaker brands like Li-Ning and Anta and New Balance relaunching their basketball program it seem like the basketball sneaker market is about to be more diversified in the 2020’s.
 

ISO

Pass me the rock nikka
Joined
Mar 12, 2013
Messages
61,019
Reputation
8,207
Daps
194,454
Reppin
BX, NYC
New Balance should target Kawhi after this Jordan Brand deal is done.

I feel like Kawhi will sign with Roc Nation and Puma.
 

nyknick

refuel w/ chocolate milk
Joined
Jul 7, 2012
Messages
18,714
Reputation
6,060
Daps
90,731
You think a Gordon Hayward shoe is going to be aimed at the urban community:ohhh:

Those Make America Ball Again 1's are gonna have straps you can pull yourself up by.
New Balance is the official alt-right sneaker so Hayward is the perfect athlete for them. I guess John Isner is next :hhh:


Those 247 Luxe look good though:wow:
 

Shadow King

Quiet N***a Loud Choppa
Supporter
Joined
Oct 31, 2012
Messages
41,294
Reputation
3,058
Daps
84,170
Reppin
Hometown of Cherokee at Law
New Balance is the official alt-right sneaker so Hayward is the perfect athlete for them. I guess John Isner is next :hhh:


Those 247 Luxe look good though:wow:
Has Hayward said anything alt-right or would this just be because he's like the only white American All-Star level player outside of Love?
 
Top