In the exchange between Xbox chief Phil Spencer and his colleagues, which happened on June 1, 2020, Spencer mentioned that Sega was doing a “nice job” in supporting Microsoft: “I love the rumors that we’d launch our Xbox in Japan with a Sega logo on it.”
He then added a few additional people to the conversation, writing: “There is a root of an idea here.” Spencer’s rough plan was that Sega could release a Limited Edition of the Xbox Series X|S in Japan with its own branding, maybe even including some of its popular franchises like Sonic. “They are doing good work with us on a lot of fronts and it could be something to consider,” he wrote.