Mr. Somebody
Friend Of A Friend
What does that mean? To get an opportunity to publish a digital game on an Xbox platform, you must publish retail titles. I had thought that this was one-to-one -- meaning for each retail title a publisher releases, it can also release one Xbox Live game. But I recently spoke to someone who worked at a publisher with a two-to-one ratio.
"Two digital games for each retail release?" I asked. Nope. It worked the other way around: Two retail games released meant the publisher got one digital download slot. And someone from another publisher told me that to even be allowed to publish games on Xbox 360 in the first place, the company had to slate three retail games up front. - Its so demonic, friends.
"Two digital games for each retail release?" I asked. Nope. It worked the other way around: Two retail games released meant the publisher got one digital download slot. And someone from another publisher told me that to even be allowed to publish games on Xbox 360 in the first place, the company had to slate three retail games up front. - Its so demonic, friends.