THE POWER OF ONE MAN RICK ROSS IS THE CENTER OF THE MMG UNIVERSE.
RAPPER BY RAPPER, SINGER BY SINGER, THE CEO IS
ROUNDING OUT A ROSTER THAT WILL DEFINE HIS
LEGACY IN HIP-HOP. AND IF ANY OF HIS SQUAD
SURPASSES HIM? WELL, THATS THE BIG IDEA -
Written By John Kennedy Photos By Armen Djerrahian IN ROOM 2323 OF Times Squares Inter-
Continental Hotel, Wale is venting a fit. His arms
are flailing and dreads are shaking as he stands
over his king-size bed wearing near-white socks
and 10.Deep camo pants that are hanging on for
dear life. Its supposed to be an evening off for the sports obsessed MC to unwind and watch
basketballs top prospects find their spaceship at
the NBA Draft, yet its hip-hops rookie class that
has him on the defense. Our genre prides itself so much on finding new
sh-t that we dont appreciate nothing no more,
Wale proclaims. Theyre so busy telling nikkas
that theyre not great or not future legends, that
they anoint nikkas that havent done nothing!
Im not taking nothing away from Chief Keef, but they just jumped so fast! Yall was just on A$AP
hard! I sold 165,000 in the first week in the face
of nikkas that blatantly didnt want to see me
win. But yall concerned about whos next
This rant will continue for three minutes. But the
implied keynote of the speechwhich peaks
with a nasally imitation of a hypothetical
Pitchfork.com writeris that, despite hip-hops
infatuation with new faces, Wale and his
Maybach Music Group family have now. To the naked eye, Rick Ross assembled his diverse unit
to grapple with loaded rap rosters like G.O.O.D.
Musics and Young Moneys for the No. 1 spot. Its
his own musical Dream Team that lives up to
Ross bigger-is-better mantra. There are over-the-
top antics like a May press conference with open bar Cîroc and disoriented guest speakers
announcing project release dates, business
ventures and an artist signing. Everything is a
Spliff TV-directed motion picture. Wale was way more subdued yesterday, when
the bulk of MMG occupied a Manhattan photo
studio for this cover shoot. Independent
schedules prevent frequent fraternity-like chill
sessions, yet the camaraderie between the
Maybach men is so evident its almost tangible. I see you getting pretty, Wallace, Ross quips at a
slouching Wale, whos being tended to in a
makeup chair. The D.C.-bred rapper has no idea
how Ross preferred pet name (Wallace) arose,
but it has stuck; even Jay-Z uses it. Always one
for the last word, Wale swivels and counters, Yeah, you next! No matter how many times youve witnessed
Rick Ross in person, you cant help but gawk at
his size. That is, until you see his towering
bodyguard, Ghost, who makes Rozay look like a
bearded kid brother tagging along. Take a walk
out to the lobby and youll find Stalley idling on a couch, wearing his native Cleveland Indians
fitted, awaiting styling. The oft-reserved rhymer
is a bit anxious (Ive never worn all white, he
confesses), but excited about popping his
magazine-cover cherry. Over there, Maybach O
MMGs new soul bastion, aka B2K survivor Omarionpop-locks his way around the set. A
bit chunkier, but just as chiseled, O, for the
purpose of passing time, challenges a member of
Ross security team (not Ghost) to a push-up
contest (he loses). Dreadlocked rapper Gunplay is
en route on a plane from Miami with an arsenal of kooky expressions stowed for the camera.
And finally, right here is Meek Mill, front and
center, focusing a menacing stare into the lens.
The Philly rap standout will be the next progeny
that Ross unleashes on the mainstream. Today,
though, Meeks still dealing with the hangover of past street deeds he must hustle through his
looks to make his 2:30 p.m. parole officer visit in
Philadelphia. Unlike Yeezys and Weezys sets, MMGs
demographic directive is funneled. They occupy
different lanesfrom illegal regal (Ross) to blue-
collar rap (Stalley)but ultimately are all attuned
to the streets. This leaves players with a Wild
West mentality, contending not only with team members but also their own captain. After signing with MMG in February 2011, Wale
joined Ross in the gold club by moving more than
500,000 copies of his sophomore LP, Ambition.
When Meek Mills Dreamchasers 2 mixtape
dropped in May, it more than doubled the DatPiff
downloads of Ross monumental freebie Rich Forever. And in June, the crews second and
latest compilation Self Made 2 upped its
predecessors 59,000 first week with 98,000
initial sales. Sure every Rick Ross project is
legitimately considered an iCal-worthy event; God
Forgives, I Dont, arguably the years most desired rap album, is no different. But whats
most intriguing is that Meek, with his August
release, Dreams and Nightmares, is in a position
to eclipse the man that gave him his shot.
Apparently thats the intention. Were like some type of rock n roll super
group, says Wale. Ross wants us to be bigger
than him; hes setting it up for us to be bigger. I
wanna win so bad for Ross, because I see how
hard he goes. This nikka dont sleep cause he
wants nikkas to win so bad. MEEK MILL STRETCHES OUT in a white cloth metal
chair on the balcony of the Beverly Hilton hotel in
Los Angeles. A frosty gold Jesus piece lies against
his white Ralph Lauren V-neck. Like the late-
afternoon sun, Meek is finally cooling down after
a day of press and sound checks for a BET Awards MMG performance. A disemboweled
blunt lays in an ashtray on a table, while a few of
the 25-year-olds entourage puff and pass in the
cut. Its been a hectic week of SM2 promo
including a teeming album signing and concert at
New York sneaker speakeasy Alife. The rising star is beginning to feel conflicted about his
ballooning image. Little kids, they cry when they see me. I dont
want no little kid crying for me, says Meek,
lifting his black polyester pants to scratch his left
ankle. I dont think Im the one to cry for; I did a
lot of wrong things. I aint perfect. Whether Robert Rihmeek Williams realizes or not,
his coming of age could spark a shift in the hip-
hop tide. While many rappers were either
copping glow sticks or singing their emo hearts
out last year, Meek kicked in the door with a few
anthems that were as energetic as they were aggressive (Tupac Back, Ima Boss and House
Party). Hes a return to unadulterated radio-
friendly street rap without blatant mainstream
pandering piping down. Hes got star power,
says Stalley. He makes great records. Gunplay
adds: Hes like a rap machinehe doesnt stop. I think I can be the biggest rapper in the game,
Meek says matter-of-factly. Ross is the boss of
the team, but hes not the limit to how far you
can go. I got plans on being bigger than Jay-Z
and [Ross] wants that. Ross aint the type of artist
that just wants artists under him. He loves to see me shine, he tells me that all the time. I dont feel
like Im being used with Rozay. I feel like Im
being helped, and were working together as a
team. Ever since Meek flipped the city on its head with
the catchy mixtape single In My Bag in 2007,
hes claimed the Philadelphia crown that Beanie
Sigel wore for most of the oughts. He keeps a
fresh memory on more modest times, often
revisiting YouTube clips of himself as a teenager rapping on sidewalks with cornrows so
outgrown you can barely see any rows at all. I
see the hunger and try to remember where I
was at that day and how much money I had in
my pocket, Meek recalls of his days splitting time
between hustling, rapping and working part- time shifts at Dennys restaurant. Them old
videos, I mightve been 16, [had] $4 worth of gas
and a dutch. That just reminds me of the hunger. Creating music has been the least of Meeks
troubles with blowing up; its the burning
spotlight that comes with it. Like the night he
attended Teyana Taylors G.O.O.D. Music signing
bash at New York nightclub W.i.P and found
himself present during a much publicized skirmish between Chris Brown and Drake. Press
reports immediately implicated him in the bottle-
throwing frenzy, allegedly rooted in a love
square between the three male artists and
Rihanna. All false, according to Meek. The media
be having you tangled up
Me and [Chris Brown] have nothing to beef about. Im big on not even
doing the rap beef sh-t, cause in my hood, I
know guys that got killed at rap battles. Killed
over putting somebodys name in a rap, so Im
not really big on that. You talk to that person as a
man and leave it at that. As for those Rihanna rumors: I got a girl at
home, so it aint nothing I can entertain or say
Im involved in when Im not. Yeah, Rihanna is
my type, [but] pretty chicks are my type. Meek has a way of muddling his answers with
sweeping statements. He much prefers riding dirt
bikes, recording music or spending time with his
1-year-old son to answering invasive questions
about singers and rappers not in his MMG fam.
Yet, today hes handling it like a champ, even occasionally smiling with teeth. Hes in better
spirits than yesterday, when he was in
downtown L.A. trying to squeeze his size 10-
and-a-half feet into size 9 low-tops (wardrobe
screw-up) for a five-hour Puma shoot. For the
new face of the athletic brand, its just another cog in the ever-pumping fame machine.