Masturbation abstinence is popular online. Doctors and therapists are worried
FEBRUARY 3, 20243:18 PM ETBy Lisa Hagen
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There is a thriving landscape of social media content, online forums and entrepreneurs dedicated to helping men suppress the urge to masturbate to pornography.
Joe Gough for NPR
" Nothing scares me. Nothing hurts me anymore," a young YouTuber tells the camera as snowflakes cut across the frame. He is shirtless in a Michigan January, he tells viewers, to make a point about embracing discomfort in order to become a great, powerful man.
The YouTuber, who goes by the handle iamLucid, tells the camera he can stand the below-freezing temperature because he has been taking cold showers every day and, crucially, hasn't masturbated to pornography in a year.
"That's the most beta thing you can do. That's the weakest thing any man can do," he says.
The video is part of a thriving online landscape dedicated to helping men suppress the urge to masturbate.
More than two decades of growing internet use has surfaced fears about the social and psychological impacts of nearly unfettered access to pornography. But many researchers and sex therapists worry that the online communities that have formed in response to these fears often endorse inaccurate medical information, exacerbate mental health problems and, in some cases, overlap with extremist and hate groups.
There are many variations on how and why members of these communities choose to abstain from masturbation. One of the central concepts in these communities is known as "nofap," a play on an onomatopoeic word for masturbation popularized on the notorious ***** message boards.
The term "nofap" has come to encompass a set of unproven claims that not masturbating confers social and health benefits.
There's a large and active forum on Reddit that uses the name, as well as a company called NoFap LLC, which offers support groups for a fee and runs a popular forum on its website. But that company is just one part of a far larger community. Others, including self-styled coaches, also use the term. They offer advice, services and sometimes treatment programs to those struggling to reach their goal of not masturbating. While some figures in this space are religious, most frame their advice as science-based forms of self-improvement or as a cure for pornography addiction, a popular concept that's disputed by scientists and researchers who study sexuality.
Measuring the online and offline influence of nofap content is difficult. A 2022 study in the International Journal of Impotence Research by a group of urologists who studied social media content found "semen retention" and its related hashtags to be the most popular men's health topic on TikTok and Instagram. Unlike every other men's health topic they studied, none of the semen retention posts were coming from doctors.
For those who believe they may be addicted to porn, the official NoFap LLC website suggests no masturbation for 90 days, during which the brain supposedly reboots like a computer. Other claimed benefits of avoiding masturbation may include "superpowers," like more confidence and more romantic interest from women. NoFap LLC says it is not anti-masturbation and it's not anti-porn, and today, its creator says it is a peer-support group for people with problematic pornography use.
"I have seen claims on social media saying that semen retention can boost your testosterone levels, cure erectile dysfunction, make you more manly, make you stronger, cure depression, make you more successful, clear your skin," says Ashley Winter, a urologist who has been publicly critical of nofap ideas.
"And there is no medical evidence that it does any of those things," she says, adding that in many male adults, abstaining from ejaculation will merely result in "nocturnal emissions," or wet dreams. NoFap.com itself does not endorse every claim Winter says she has seen on social media.
To her, the popularity of nofap ideas indicates a failure by the traditional medical establishment to serve the many people experiencing real concerns around sexual health, performance and desire.
From "a joke" to an existential battle
Myths and spiritual practices related to masturbation have been around for centuries, including the notion that ejaculation is somehow tied to strength.The term "nofap" originally began popping up in bodybuilding forums in the mid-2000s. But its popularity escalated when an official NoFap Reddit forum, or subreddit, was founded in 2011 by then-college student Alexander Rhodes. In a 2012 radio interview, Rhodes said he'd seen a study on Reddit claiming that men's testosterone levels increased after a week of not masturbating.
Masturbation abstinence communities emerged alongside the "manosphere," a collection of online spaces dedicated to the idea that men are under threat from feminism.
Joe Gough for NPR
"It was just, like, kind of a joke, you know," said Rhodes during that radio interview. He and other Reddit users posted about wanting to re-create the experiment at home. "And this, this was all occurring in the comments. So then really what was necessary in my eyes was just a place, a centralized location where everybody could kind of try this technique out."
Rhodes also created NoFap.com, trademarked the terms "NoFap" and "Fapstronaut" for certain uses and started a company.
NPR has reached out to Rhodes and his company multiple times, but they never accepted an interview or responded to specific requests for comment.
Scholars who study the nofap world note that it emerged alongside what's called the manosphere, a collection of online spaces devoted to the idea that men are under threat from feminism and modern life. That view thrives offline as well.
A national poll conducted in late 2022 found that 4 out of 10 Americans believe society has become too "soft and feminine." Former Fox News host Tucker Carlson did a special for Fox in 2022 called The End of Men, drawing attention to "the decline of manhood, of virility, of physical health, all of which together threaten to doom our civilization."
In masturbation abstinence groups, the ubiquity of internet porn is often framed as a major factor in this alleged decline, and abstaining from masturbation is held up as the cure.
Pornography is a complicated topic, not least because access to it is virtually ubiquitous today. While many people consume it, many also hold strong objections to it. Some oppose it on religious grounds; others' opposition is based on its use of sexist or racist tropes or their concerns about working conditions in the industry. Others still, including many in masturbation abstinence communities, say they worry about the impact of porn on human relationships or psychology.
While some consumers of nofap content believe they are waging an existential battle against porn, plenty of others experiment with abstinence as a form of self-improvement. Advice on the forums often includes commonplace suggestions such as better diet, exercise and sleep.
Online abstinence forums are not limited to men, though past surveys of the NoFap subreddit have found that the vast majority of users are male. Some users say they're under 18 and share intimate personal details with adult users. Mixed in alongside ringing anecdotal endorsements of abstinence, many posters write about loneliness, insecurity and a lack of sexual experience.
Ideas about masturbation abstinence got a big boost from the man who interviewed Rhodes on the radio in 2012 — Gary Wilson. Wilson, a former massage therapy instructor in Oregon who died in 2021, ran a website called yourbrainonporn.com. While he was neither a medical doctor nor a Ph.D. scientist (he was an adjunct biology instructor at Southern Oregon University for a combined four months in 2005 and 2010), he had given a viral TEDx talk arguing that internet porn is a hazard for men's brains.
"With internet porn, a guy can see more hot babes in 10 minutes than his ancestors could see in several lifetimes. The problem is he has a hunter-gatherer brain. A heavy user's brain rewires itself to this genetic bonanza," Wilson told the audience in a video that has received more than 16 million views. The video now includes a warning that states several of Wilson's assertions aren't supported by medical or psychological research.