I can see every company taking Sony & Nintendo's lead next year and pulling out completely. I don't even see the purpose of E3 anymore (when you can just do a simple & to-the-point direct). these conferences are a complete waste of time
There is no reason for companies to try to compete for time and press coverage in a week span. Just plan your own yearly conference and have the press cycle to yourself. Just look at Apple, Google and Samsung and see how they roll out their products.
Take away the BS narrative about who won E3 and let the nerds have something else to argue about.