EA dumb as fukk for not resurrecting EA BIG, bruh
They can't get NBA Live right... why not just bush that whole idea, and instead, drop NBA Street volumes instead of a second-tier NBA season simulation? The money is there to be made. People who like basketball games but are dead tired of 2K's fukkshyt would be there day one.
Then, you can throw out an every-other-year NFL Street. Get the online functionality down right. Start a little push for NFL Street e-tournament play and use the time of that focus to re-tool Madden's engine so it can drop fresh and look fire.
Puts them in position to compete in the NBA space, and to not only recover lapsed Madden fans with a retool, but also obtain a share of NFL fans who don't like straight sim gameplay and prefer arcade style. In three years you could literally have improved marketshare in games based on the two biggest sports in America. And they coulda started this shyt three years ago, and been right on time for new console launches. Or, at worst, been ready to drop Year One of the new generation.
These EA execs out here wanting huge bonuses, meanwhile I'm just a high nikka in the Bay freestyling a post on a webforum and even I can see this is right there for them and every one of them dropped the ball