i fukked with Macklemore pre-Thrift Shop, haven't kept up with him since. He's like a white J Cole in terms of generic-ness, but with more serious & direct content, and doesn't tip toe around issues like Cole.
The seemingly grandstanding that kinda goes hand in hand with his serious songs always somewhat irked me, but it is what it is.
with that said, that didn't come off as a shot at Drake to me, it's a shot/observation of the masses / hip hop fans. The old "yall focused and doing all this in the name of beef, whatta bout X Y Z" bit.
Not too different from Vince Staples and em.