LeBron James & Maverick Carter form SpringHill Media company after raising $100M

JordanWearinThe45

JordanWearinThe45

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“We’ve been through a lot this year,” said LeBron James. The three-time NBA champion and Los Angeles Laker talked to me on June 23 via Zoom with his childhood friend and business partner, Maverick Carter. It was the second of two joint interviews to discuss their new company, but the first since the world locked down because of Covid-19. James was in their hometown of Akron, while Carter was in L.A. Kobe Bryant’s death in January was followed by the pandemic and the suspension of the NBA season, and then, of course, the horrific killing of George Floyd. “Just seeing that video, how many people were hurt not only in Minneapolis, but all over the world—and especially in the Black community, because we’ve seen this over and over and over. So, you know,” he added, “it’s been a lot that’s gone on in 2020.”

The pair thought it was going to be a big year for different reasons. On March 11, the same day the NBA suspended its season and a little more than a week before their adopted hometown ordered residents to shelter in place, James and Carter formed the SpringHill Co. after raising $100 million. They describe it as a media company with an unapologetic agenda: a maker and distributor of all kinds of content that will give a voice to creators and consumers who’ve been pandered to, ignored, or underserved.

SpringHill is named for the Akron apartment complex where James and his mom moved when he was in sixth grade. It consolidates the Robot Co., a marketing agency, with two other businesses. The first, SpringHill Entertainment, is behind The Wall, a game show on NBC, and the movie Space Jam: A New Legacy, which stars James and is scheduled to be released next year. The second, Uninterrupted LLC, produces The Shop: Uninterrupted—an HBO talk show featuring James, Carter, and other Black A-list celebrities—as well as Kneading Dough, an online partnership with JPMorgan Chase & Co., in which athletes talk about money to promote financial literacy. (“They do it in a way that’s incredibly relatable,” says Kristin Lemkau, chief executive officer of JPMorgan’s U.S. wealth management business, who created the show with Carter.) Uninterrupted, a hybrid production-marketing business, is also responsible for a Nike Inc. shoe collaboration and a hoodie collection for Pride Month designed with soccer star Megan Rapinoe and basketball great Sue Bird.

LeBron James Gets $100 Million Investment to Build Media Empire
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Dr. Narcisse

Dr. Narcisse

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Real talk tho...

As much as I'm excited by this....Maverick has gotta step it up (LeBron too) in terms of quality of content.

The Shop is just ok. Could never get into Survivor's Remorse. That Madame CJ Walker show on Netflix...havent finished it yet (just ok). I do like the Uninterrupted stuff. Space Jam 2?? That could go either way.

However, maybe this opens things up tho. Bring in the top black creators and give us great content.
 
2Quik4UHoes

2Quik4UHoes

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Dr. Narcisse said:
Real talk tho...

As much as I'm excited by this....Maverick has gotta step it up (LeBron too) in terms of quality of content.

The Shop is just ok. Could never get into Survivor's Remorse. That Madame CJ Walker show on Netflix...havent finished it yet (just ok). I do like the Uninterrupted stuff. Space Jam 2?? That could go either way.

However, maybe this opens things up tho. Bring in the top black creators and give us great content.
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These things take time. Once they’ve really established themselves I think they can do big things. I hope the whole company is majority Black if not all Black. Directors, actors, makeup artists, equipment people, agents, managers, scriptwriters, set designers, all that shyt.
 
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