staticshock
Veteran
Tired of the bullshyt in this section, so i'm doing a new series..this is the first part of many to introduce people to black figures that aren't well known. Tired of the bullshyt Atlanta threads on here as well.
"An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. At the time of his death in 1927, he was also Atlanta's wealthiest black citizen, owning more property than any other African American. Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life."
Alonzo Herndon (1858-1927)
In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. After a few months Herndon migrated to the town of Jonesboro, in Clayton County. There he opened his first barbershop. He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free blacks operating barbering establishments since before the Civil War.
As his personal fortune grew, Herndon entered the field of insurance. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other black insurance companies at that time. The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Herndon also sought to save other failing black enterprises. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in black businesses and save jobs for black men and women. Despite several crises in the industry and lean times generally, Atlanta Life under Herndon's leadership survived and progressed into the next decades as a secure and prosperous business.
The old Atlanta Life building today...boarded up but it has so much history and legacy that the city decided to keep it up
The company today is headquartered in the 191 Peachtree Towers in Downtown Atlanta..look at their client list Clients - Atlanta Life Insurance
Herndon Stadium, on the westside of Atlanta was named after him. It was home to Morris Brown College (r.i.p) football team, it hosted events at the 1996 Olympic Games which were held in Atlanta, and has also been used in movies such as Drumline, and We Are Marshall
The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia. An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta Life Insurance Company. The house was designed by his wife Adrienne, and was almost entirely built with African-American labor. The house was declared a National Historic Landmark in 2000,[2][3] and had previously been declared a "landmark building exterior" by the city of Atlanta in 1989.[4]
black excellence
"An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. At the time of his death in 1927, he was also Atlanta's wealthiest black citizen, owning more property than any other African American. Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life."
Alonzo Herndon (1858-1927)
In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. After a few months Herndon migrated to the town of Jonesboro, in Clayton County. There he opened his first barbershop. He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free blacks operating barbering establishments since before the Civil War.
As his personal fortune grew, Herndon entered the field of insurance. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other black insurance companies at that time. The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Herndon also sought to save other failing black enterprises. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in black businesses and save jobs for black men and women. Despite several crises in the industry and lean times generally, Atlanta Life under Herndon's leadership survived and progressed into the next decades as a secure and prosperous business.
The old Atlanta Life building today...boarded up but it has so much history and legacy that the city decided to keep it up
The company today is headquartered in the 191 Peachtree Towers in Downtown Atlanta..look at their client list Clients - Atlanta Life Insurance
Herndon Stadium, on the westside of Atlanta was named after him. It was home to Morris Brown College (r.i.p) football team, it hosted events at the 1996 Olympic Games which were held in Atlanta, and has also been used in movies such as Drumline, and We Are Marshall
The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia. An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta Life Insurance Company. The house was designed by his wife Adrienne, and was almost entirely built with African-American labor. The house was declared a National Historic Landmark in 2000,[2][3] and had previously been declared a "landmark building exterior" by the city of Atlanta in 1989.[4]
black excellence
