We need to craft his image. His agent doesn't give a damn. He has his money. TTU always successful when it works outside normal channel. Normal channel closed down by media outlets.
Get Kingsbury a nickname. Suggestions include "GQ," "Hollywood," and "Swagger."
Get Kingsbury a professional stylist, specifically Fred Segal, who has apparently styled "Micheal" Jackson, Brad Pitt, Madonna, Ashley Olson, Bruce Willis, The Beatles, Carrie Underwood, and Adam Lambert. "The list goes on," boasts Spieglberg.
Get Kingsbury on the "B-list," which will somehow lead to his being invited to the Oscars and Grammys. Also New York Fashion Week
We hire a branding firm out of LA that specialized in getting our boy on the B-list. We need him to be seen at NY fashion week, some Hollywood events, and the hip scenes around the nation. ( I know we have a firm working the TTU image) I suggest we use a firm that specializes in placing people in the scene. I am told there is 3 main firms. Why? We get B-roll for your normal sport channels. (espn , ABC, ect) We ask Under Amour to help with the cost of branding their coach.
UA showed us....we are already the team that wears the cool brand in Texas. We can brand as the Hippest school in the game. Swagger on and off the field.
just like Westbrook at the celebrity game. Those pants 
I bet cha that. 
Mack Brown or 
Kliff Kingsbury 
