Society is in a fukked up state where people care more about someone being a symbol for whatever cause they're pushing instead of getting them help.
Look at Britney. When she was having a meltdown, everyone laughed when she shaved her head and attacked a car with an umbrella. Her family picked up the pieces but then people decided that they could use her life as a springboard for their cause. Now she is wilding out again and people have just washed their hands clean of her.
They encourage Lizzo to clog up her arteries so that they can push their message of body positivity.
They don't get Meg help for her drinking problems because she is useful as the face of liberation.
If Keke's goal is to cash in and get out, more power to her. If she's letting the recent attention get to her head, she's going to crash and burn because the people hyping her up do not care about her.