The series has generated almost half a BILLION dollars worldwide with little production budgets. They don't use any established stars, just dancers looking for a break like Channing Tatum...
shyt probably cost 10 mil to make and makes back doubled or triple that easy. Put it in some hood spots, come back around on the DVD. It'll make that back off name recognition alone.
It's not about quality. It's about how much many can be made
Those dance movies have a huge cult following. My gf goes to see every step up in the theaters with her girlfriend. Dance sequences + hilariously bad acting.
Its no different than why I'll go see every Fast and Furious: dope rides + hot women + awful acting.
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