straightcash
All Star
https://nypost.com/2018/12/11/celebs-hawking-ciroc-vodka-didnt-mention-paid-ad-deal-ftc/
Sean “Diddy” Combs helped to make Cîroc a best-selling vodka — but he and scores of other celebs never said that they were paid to hawk it, according to a consumer watchdog group.
The singer was singled out in a complaint filed with the Federal Trade Commission on Monday night for flouting the agency’s disclosure rules.
The agency requires influencers to acknowledge their paid relationship with a brand by including “#ad” in their social media posts.
Combs did not do that in hundreds of Instagram posts of him posing next to a bottle.
The entertainment mogul also serves as the brand manager for Cîroc, which is owned by spirits conglomerate Diageo.
The advocacy group, Truth in Advertising — which leveled similar allegations earlier this year against DJ Khaled, who is paid to promote Cîroc on social media — found 1,700 Cîroc ads on Instagram by 50 influencers who failed to disclose their financial relationship with the brand.
Singers Bow Wow and French Montana and supermodel Alessandra Ambrosio are among the offenders, the group found.
Tina.org’s findings show “that when it comes to promoting Diageo’s Cîroc brand on Instagram, anything goes: kids in Cîroc ads, Cîroc-fueled misogynistic ads and even a booze-drinking Santa who needs to spread the ‘liquid love,’ ” the group wrote of the posts in a letter to the FTC.
Diageo, for its part, said in a statement that “we are investigating this as a matter of urgency” and that the company has a “rigorous marketing code.”
In April, the company was notified of hip-hop impresario Khaled’s numerous posts, including a Snapchat video of himself pouring Belaire sparkling wine and Cîroc vodka over his Cinnamon Toast Crunch cereal.
He removed some of the posts and also added “#ad” to others.
The latest report from Tina.org grew out of the Khaled investigation, a spokeswoman said.
Sean “Diddy” Combs helped to make Cîroc a best-selling vodka — but he and scores of other celebs never said that they were paid to hawk it, according to a consumer watchdog group.
The singer was singled out in a complaint filed with the Federal Trade Commission on Monday night for flouting the agency’s disclosure rules.
The agency requires influencers to acknowledge their paid relationship with a brand by including “#ad” in their social media posts.
Combs did not do that in hundreds of Instagram posts of him posing next to a bottle.
The entertainment mogul also serves as the brand manager for Cîroc, which is owned by spirits conglomerate Diageo.
The advocacy group, Truth in Advertising — which leveled similar allegations earlier this year against DJ Khaled, who is paid to promote Cîroc on social media — found 1,700 Cîroc ads on Instagram by 50 influencers who failed to disclose their financial relationship with the brand.
Singers Bow Wow and French Montana and supermodel Alessandra Ambrosio are among the offenders, the group found.
Tina.org’s findings show “that when it comes to promoting Diageo’s Cîroc brand on Instagram, anything goes: kids in Cîroc ads, Cîroc-fueled misogynistic ads and even a booze-drinking Santa who needs to spread the ‘liquid love,’ ” the group wrote of the posts in a letter to the FTC.
Diageo, for its part, said in a statement that “we are investigating this as a matter of urgency” and that the company has a “rigorous marketing code.”
In April, the company was notified of hip-hop impresario Khaled’s numerous posts, including a Snapchat video of himself pouring Belaire sparkling wine and Cîroc vodka over his Cinnamon Toast Crunch cereal.
He removed some of the posts and also added “#ad” to others.
The latest report from Tina.org grew out of the Khaled investigation, a spokeswoman said.
It sounds like someone trying to cripple the competition...
I was just pointing out these Jewish-led groups always have a common target (blacks and Muslims). How is that hard to understand? 