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Ja Rule may not be the hottest rapper right now but that hasn’t kept Steve Madden from doing a custom sneaker collection with the New York rapper. The fashion giant will be working with Ja on a men’s capsule collection calledMaven x Madden comprising of 5 styles.
The duo debuted the collection at FN Platform in Las Vegas earlier this week which is ready for a preview already. Ja told Footwear News:
“I wanted to partner with Steve to create a line that was both stylish and affordable. I love all the styles, but my favorites, I would have to say, are the high-top suede and the high-top dress shoe,” he said. “The Maven motorcycle-stye boot is something different from anything out there. The key on the front of the shoe represents freedom: freedom to be creative.”
Steve Madden says:
“I was shocked at how creative he is. He came to the table with all of these ideas.”
http://hiphop-n-more.com/2015/02/ja-rule-announces-sneaker-collection-with-steve-madden/