Oldest method of advertisement.
Back in those distant bygone days, way back, a clever entrepreneur would cause a scene on a market street. Then acts like a man that has gone mad. As in crazy. Rolls around in dirt or mud. Crowd gathers to watch the terrific self degradation of a human being.
But. Things change. A bucket appears. With water in it. Entrepreneur takes off his mud soiled clothes. Throws them in the bucket. Takes them back out. Clothes look brand new. Gasps erupt into applause. A business is born.