this was such a piece of shyt their core value proposition is that it was so cheap that you could buy two.
The 3 door () version was $5000. The 4 door was $6500.
people BOUGHT this car. Surprising sales numbers. It looks like and was basically sold as 'the car you give your daughter to drive to school'The Excel was, of course, only the earliest Hyundai (and the first Korean car of any kind) in the USA. The company tested the waters in Canada with two older designs, the Ford Cortina-based Stellar and its own creation, the Mk1 Pony, for a few years before making the leap into the similar, but much larger, U.S. market in early 1986.
When it did finally jump in, it was rewarded with chart-busting sales in its freshman outing. Nearly 169,000 Excels were sold that first year despite the fact that Hyundai only had dealers in 31 states.
other candidates: the 90s plymouth neon
the AMC Gremlin