Last week, the gaming world had become curious about Apple’s long-awaited next installment Apple TV. There had been rumors that Apple would be taking a more gaming centric approach with its new machine, and interests had become piqued. The actual announcement was a bit underwhelming: the machine comes with a Wii-style gyroscopic remote, and debuted with a demo of
Crossy Road played out on the big screen (albeit with multiplayer, a significant, if not monumental, addition). It’s hard to imagine an immediate threat to
Microsoft's Xbox One and
Sony'sPS4 running games like
Halo and
Uncharted. But I talked to Jeff Smith, CEO of the popular Karaoke app
Smule, and a developer who’s been with the iOS platform since the beginning. He says that Xbox One and PS4 fans shouldn’t be too quick to dismiss the Apple TV as a serious gaming contender. The key, he says, is that Apple is just one of the most developer-friendly platforms out there, and that means more content, and, as iOS has shown, more quality content as well.
Of course, we’re just talking about the basic viability of gaming on Apple TV, and of Apple TV itself. Even if the device does well on its own terms, is it really going to disrupt the current console market? It certainly won’t be running
Rise of The Tomb Raider or
Call of Duty: Black Ops 3 at launch.But Smith cautions industry watchers to remember how quickly the iPhone and iPad increased their graphical capabilities: Apple runs much quicker generations than the comparatively sluggish traditional console market. And rest assured: if a company like Activision sees a strong install base and capable hardware, they’ll move. They’re already playing with
Skylanders: Superchargers.
“It’s game over for console,” Smith says, “It truly is. It’s apple opening up this second big market. I think they’ve now opened up the home for the first time.”
We’ll see what happens. I can’t imagine it will be anything but a slightly rosier version of business as usual for Xbox One and PS4 next year, but it also be the time when we get an idea of how the Apple TV will evolve. It all comes down to that idea of the killer app: the game that takes the platform from a big version of iOS to something all of its own. With iOS, I’d argue it was
Angry Birds. Apple TV will need its
Angry Birds if it’s going to form its own identity. Without that, we’ll be in Ouya territory.
iOS Dev: Why Apple TV Is 'Game Over' For Xbox One And PS4