If you are one to say Hiphop is dead. Who are your personal TOP 3 Suspects? :

[BlackDiBiase]

Give in-depth reasons if you can.

1. Eminem

The Source downfall is straight up down to Eminem/Interscope. No 'Source Magazine' being the vanguard and gatekeepers. There goes the official standard for whats hot and whats not. Unlike today with all these yacubians with podcase and fitted cap money start blogs and webmags and etc. No voice with intergrity left they can all be bought and this is not a race thing it is strictly business. Hiphop art lost, Business won. XXL Mag were foul, The Source shot themselves in the foot but Em was the bullet.

2. Ludacris

Luda bought into Rap in the year 2000 novelty comedy goofy raps and videos and this slapstick portrayal we have today. Scarface signed to DefJam South and it was wrap.

3. Jay-Z.

Self-explanatory, I am cool with Jay but his influences have all been negative and destructive. Jay's an artist who cosplays gangster but still a good artist all his Rap babies are not and there goes the death of the MC for the cheap Rapper.

 

[Plankton]

The culture is still alive but it died in the mainstream during the 90's when: 1) NWA's nikkaz 4 Life album introduced pure evil to the culture 2) KRS became the biggest hypocrite throwing dude from PM Dawn off the stage after being the leader of the Stop The Violence movement. "Gangster Rap" became more popular right after KRS did that. 3) Pac and Biggie dying from senseless gun violence when they were supposed to be protected rap stars 4)The telecommunications act 96 taking the power away from the DJs making the Big 3 have a monopoly on what gets airplay 5) Once the Hip Hop template Sugar Hill Records was sold off to Rhino records and Def Jam was sold off to Universal, Black ownership was no longer a thing and it was reduced to Black partnership.

 

[BlackDiBiase]

The culture is still alive but it died in the mainstream during the 90's when: 1) NWA's nikkaz 4 Life album introduced pure evil to the culture 2) KRS became the biggest hypocrite throwing dude from PM Dawn off the stage after being the leader of the Stop The Violence movement. "Gangster Rap" became more popular right after KRS did that. 3) Pac and Biggie dying from senseless gun violence when they were supposed to be protected rap stars 4)The telecommunications act 96 taking the power away from the DJs making the Big 3 have a monopoly on what gets airplay 5) Once the Hip Hop template Sugar Hill Records was sold off to Rhino records and Def Jam was sold off to Universal, Black ownership was no longer a thing and it was reduced to Black partnership.

That's deep.

Do you know how they did that sh1t? Because Radio not just Hiphop-Radio but all Radio is garbage. Garbage Music!

Definitely need more black ownership and fast. There is no way these yakubians can keep giving us Lil Uzi Vert's and Sexxy Redd's and them. A Con game.

The fact up until the mid 2000s there was a good balance in hiphop music, a good variety. That sh1t has gone though.

Props.

 

[SilverSamurai]

Kanye - Made the game soft. Introduced rap to the wave of hipsters and other lames in the late 2000s-10s because he was singing like Sexual Chocolate over electro-pop beats. I really wish 50 won that sales battle.

Drake - Made the game even softer and even gets a pass for his Karen mannerisms because of his chart dominance. Also here because of Kanye's influence as i posted earlier.

Akademiks or streaming community as a whole - Opened up the path for cornballs and alt right clowns like Andrew Tate and Adin Ross to get involved in the culture.

I could say more but I don't feel like writing a whole novel right now.

 

[BlackDiBiase]

Kanye - Made the game soft. Introduced rap to the wave of hipsters and other lames in the late 2000s-10s because he was singing like Sexual Chocolate over electro-pop beats. I really wish 50 won that sales battle.

Drake - Made the game even softer and even gets a pass for his Karen mannerisms because of his chart dominance. Also here because of Kanye's influence as i posted earlier.

Akademiks or streaming community as a whole - Opened up the path for cornballs and alt right clowns like Andrew Tate and Adin Ross to get involved in the culture.

I could say more but I don't feel like writing a whole novel right now.

You right about Kanye and Drake or anyone who steps into the masculine world of rap and chooses to use their government name.

- Charles Hamilton sofffft
- Kanye West soffffft
- Drake soffftttt
- Kendrick Lamar soffffttt
- J Cole soffftttttt
- Asher Roth sofffttttt
- Travis Scott softtttt

I mean be brave or at least be creative, you are an MC. Yeah you get props on those observations there.

 

[Plankton]

That's deep.

Do you know how they did that sh1t? Because Radio not just Hiphop-Radio but all Radio is garbage. Garbage Music!

Definitely need more black ownership and fast. There is no way these yakubians can keep giving us Lil Uzi Vert's and Sexxy Redd's and them. A Con game.

The fact up until the mid 2000s there was a good balance in hiphop music, a good variety. That sh1t has gone though.

Props.

When you mention Lil Uzi and Sexxy Red you are speaking on 2 artists on Atlantic records. Atlantic records has mastered marketing and promotion on all spectrums so of course they are going to popularize their artists and corner the market. The Telecommunications Act pretty much allowed capitalism do what it does which is create a free market. So an independent label can do it's thing but it's going to compete with the Big 3 which has more money to market and promote and corner the market. The thing you mentioned about Black ownership is that competing with the Big 3 will force the independent to compromise, this is where partnerships come in and why Empire is the biggest independent distributor for Hip Hop right now because they have the resources to compete with the Big 3. 50 Cent with G Unit records had to partner with the independent Caroline for distribution. While TDE had to work with the Big 3 for distribution. Tory Lanez has his own thing with One Umbrella but still partnered with the independent Create for distribution. The only one who took his money that he earned after years of being signed to a major and fully did it independent on his own is Ye. Every one else is either partnering with a major or independent for distribution.

 

[BlackDiBiase]

When you mention Lil Uzi and Sexxy Red you are speaking on 2 artists on Atlantic records. Atlantic records has mastered marketing and promotion on all spectrums so of course they are going to popularize their artists and corner the market. The Telecommunications Act pretty much allowed capitalism do what it does which is create a free market. So an independent label can do it's thing but it's going to compete with the Big 3 which has more money to market and promote and corner the market. The thing you mentioned about Black ownership is that competing with the Big 3 will force the independent to compromise, this is where partnerships come in and why Empire is the biggest independent distributor for Hip Hop right now. 50 Cent with G Unit records had to partner with the independent Caroline for distribution. While TDE had to work with the Big 3 for distribution. Tory Lanez has his own thing with One Umbrella but still partnered with the independent Create for distribution. The only one who took his money that he earned after years of being signed to a major and fully did it independent on his own is Ye. Every one else is either partnering with a major or independent for distribution.

Oh so he is no longer under LiveNation/RocNation management? So after his Roc-a-fella contract it was the DefJam contract then after that RocNation?

Jay did Ye double dirty then because I never knew Ye was out here batting for himself like that, none of these recent hiphop presentations have been doing the culture any favors. Sh1t is dark out here, lol at 50 jumping to TV and Movies he is smart.

+ EDIT : Props Bro, wasnt Dave East signed to Nas's MassAppeal? So is Nas an independent with a co partner like Gunit Records was?

I am very interested, I am not in the music business but I need to recognize the templates because sh1t is lucrative out here.

 

[bigde09]

Give in-depth reasons if you can.

1. Eminem

The Source downfall is straight up down to Eminem/Interscope. No 'Source Magazine' being the vanguard and gatekeepers. There goes the official standard for whats hot and whats not. Unlike today with all these yacubians with podcase and fitted cap money start blogs and webmags and etc. No voice with intergrity left they can all be bought and this is not a race thing it is strictly business. Hiphop art lost, Business won. XXL Mag were foul, The Source shot themselves in the foot but Em was the bullet.

2. Ludacris

Luda bought into Rap in the year 2000 novelty comedy goofy raps and videos and this slapstick portrayal we have today. Scarface signed to DefJam South and it was wrap.

3. Jay-Z.

Self-explanatory, I am cool with Jay but his influences have all been negative and destructive. Jay's an artist who cosplays gangster but still a good artist all his Rap babies are not and there goes the death of the MC for the cheap Rapper.

So the three people who killed hip hop are actual spitters?

 

[BlackDiBiase]

So the three people who killed hip hop are actual spitters?

In my opinion they are the catalyst for hiphop in ruins and Jay and Em are TOP 30 maybe, and Luda not even in the TOP 100.

 

[Mastamimd]

I'll be back

 

[BK The Great]

Record labels and the radio stations for playing that garbage that isn’t music.

 

[Jaguar93]

Bruh blamed Ludacris lol

 

[Surreal]

1. Puff - started the Jiggy era that exploded and exploited the culture

2. Nas - IWW set that tone as the real Platinum Blueprint and used his talent to usher in kingpin raps

3. Kanye - 808s brought in the sensitive and overly produced sound wave era we had until recently

 

[BlackDiBiase]

Bruh blamed Ludacris lol

His first single to the world, his introduction into Rap Music was a record called 'Whats your fantasy!?' ... Spitting trash and the video could be on cartoon network!



1999 and into the 2000s was when Toilet Water Music started flooding the airwaves, the last great rapper legend in hiphop was Shyne Poe. He came out in 1999.

 

[Pseudo]

In the mainstream, it will die completely once Kendrick and Cole retire. They are the last true lyricist to reach mainstream success. In totality, though, I think we're in a golden age and arguably the most creative era since the 90s.

No rapper you listed deserves any blame for the death of mainstream hip hop. The "blame" lies squarely on the internet. Firstly, it weakened the power that the gatekeepers had over the genre. Rappers longer had to audition to powerful figures to get deals. I didn't matter if you were wack, If the people liked your music, that's all that mattered.
Because of this, we now have a whole generation of flash in the pan rappers who can't rap and don't last long because they can now fast track their way to success without developing their talent.