Fantasy booking and shyt is fun to me, so my bad if this runs long.
I'd go with Big E. While Kofi out, I'd have him wander into the GM office and ask to be put in title contention; US at this point. He'd get that double-talk before all the smiling and hand-rubbing and shyt just slowly dies out during the conversation and he breaks it down to 'everyone else I've ever seen on this show can walk in here and ask for something like this, and they get it. I'm a champion in this company that held those titles - elevated those titles on my back. Every New Day match, it was me in there, be it Woods or Kofi. How is it different for them than for me?" He gets more umming and ahhing until he gets serious and just agrees, and says he'll just do what everyone else in this show does when they want something, and leaves the meeting.
Later in the show - and every show for the next couple of weeks - he hits the ring in the middle of matches, and just starts destroying both people in the match by his damn self. Woods starts wondering what's up, but his new manager (me, I guess?) appears for the first time and says it ain't his concern, and he should go play some more games, get his subscribers up while we do work. Eventually management gonna bytch over him doing the same shyt everyone else does in the company with their little angry tantrums about not getting their way, until eventually he gets some matches, squashes really. But they're making him work up through the card from the bottom, unlike everyone else. So after the first one, promo time: 'since apparently this man has to do damn near twice the work to get the same distance as everyone else in this company, fine. He'll carry that - ain't like he's not strong. No more 3 counts. We going back to 5. Because no one else can hang. At best, you're say... 60% as good. 3/5s of this man here.'
No more clapping, no more bright color ring gear, just a strong ass dude fukking shyt up. If Ryback can get a streak, let the boy E get one. Hell, later in the year, have Henry dap him up in the backstage during those walk-out camera shots after E goes back to a simple black singlet - if Mark retires, let him pass them Hall of Pain induction duties. E gets the US title, then it turns into that chase for the main after losing the US title in a multi-man match, doing the 5 count the whole way. He pins the champion, they kick out just after 3, he snatches the belt and leaves instead of getting the 5, can build the defense around him getting shook and not holding to his personal rules because of course they're gonna wanna tear the man down, and... as long as he isn't doing comedy angles a month later at least he's on that main level.
...that was longer than I thought it'd be. My bad. Forgot I like typing after a morning blunt. tl;dr: Big E says fukk it, starts beating people down, overcomes the double standards in the company by working harder, gets his wins, likely gets fukked over in the end anyways because of course.
I guess my manager name would be like... Brother Autumn. Cause they all finna fall. Or some shyt, I don't know. I just think it's dumb how E comes from powerlifting but they haven't let him look like a strong dude since... Cena killed Ziggler's shine off. Plus, him in this character on twitter would be funny as fukk.