Ya' Cousin Cleon
OG COUCH CORNER HUSTLA
On Election Day 2016, I sat in the passenger seat of Alex Jones’s Dodge Hellcat as we swerved through traffic, making our way to a nearby polling place. As Jones punched the gas pedal to the floor, the smell of vodka, like paint thinner, wafted up from the white Dixie cup anchored in the console. My stomach churned as the phone I held streamed live video to Facebook: Jones rambling about voter fraud and rigged elections while I stared at the screen, holding the camera at an angle to hide his double chin. It rarely worked, but I didn’t want to be blamed when he watched the video later.
Four years earlier, Jones — wanting to expand his website, Infowars, into a full-blown guerrilla news operation and hoping to scout new hires from his growing fan base — held an online contest. At 23, I was vulnerable, angry and searching for direction, so I decided to give it a shot. Out of what Infowars said were hundreds of submissions, my video — a half-witted, conspiratorial glance at the creation and function of the Federal Reserve — made it to the final round.
Unconvinced I could cut it as a reporter, Jones offered me a full-time position as a video editor. I quit film school and moved nearly a thousand miles to Austin, Tex., fully invested in propagating his worldview. By the time I found myself seated next to Jones speeding down the highway, I had seen enough of the inner workings of Infowars to know better.
Before we left the office, Jones instructed me to title the video “Alex Jones Denied Right to Vote” when uploading to YouTube. He knew before we left that they wouldn’t let us walk into a polling location with our cameras rolling. I don’t think Jones even intended to vote. Rather, he hoped to turn this into a spectacle, an insult to him personally, another opportunity to play the self-aggrandizing victim.
Sign up for The New York Times Magazine Newsletter
The best of The New York Times Magazine delivered to your inbox every week, including exclusive feature stories, photography, columns and more.
“Look at this great city shot,” he said pointing out the window at Austin’s skyline. As soon as I pulled the camera off him, he reached for the white Dixie cup. Is this really how I’m going to die? I thought to myself, imagining the scene: Jones veering too close to the guardrail, ranting about George Soros and Hillary Clinton. Sirens echoing in the distance, flashing lights reflecting off oil-soaked pavement as he grabs the camera and utters his final words, “Hillary ... rigged ... the car.” His listeners would have believed it. Years earlier, I would have believed it.
Fortunately, there were no sirens or flashing lights, and I was relieved when “Vote Here” signs began to appear. A line stretched out the door of the polling place, in a local strip mall, by the time we arrived. As I expected, Jones was told multiple times that he couldn’t film at a polling place, and he decided to leave. Walking back to the car, still taking sips from his white cup, he began noticeably slurring his words. A friend of Jones’s who tagged along — for “security purposes” — offered to give me a ride back to the office. Jones revved his engine, tires squealing as he sped out of the parking lot.
began listening to Jones’s radio show — the flagship program of what is now a conspiracist media empire with an audience that until recently surpassed a million people — in the last days of George W. Bush’s presidency. The American public had been sold a war through outright fabrications; the economy was in free fall thanks to Wall Street greed and the failure of Washington regulators. Most of the mainstream media was caught flat-footed by these developments, but Jones seemed to have an explanation for everything. He railed against government corruption and secrecy, the militarization of police. He confronted those in power, traipsed through the California redwoods to expose the secretive all-male meeting of elites at Bohemian Grove and even appeared in two Richard Linklater films as himself, screaming into a megaphone.
But it wasn’t the politics that initially drew me in. Jones had a way of imbuing the world with mystery, adding a layer of cinematic verisimilitude that caught my attention. Suddenly, I was no longer a bored kid attending an overpriced art school. I was Fox Mulder combing through the X-Files, Rod Serling opening a door to the Twilight Zone, even Rosemary Woodhouse convinced that the neighbors were members of a ritualistic cult. I believed that the world was strategically run by a shadowy, organized cabal, and that Jones was a hero for exposing it.
I had my limits. I can’t say I ever believed his avowed theory that Sandy Hook was a staged event to push for gun control; to Jones, everything was a “false flag.” I didn’t believe that Hillary Clinton and Barack Obama smelled like sulfur because of their proximity to hell or that Planned Parenthood was run by “Nazi baby killers.” But it was easy to brush off these fever dreams as eccentricities and excesses — not the heart of the Alex Jones operation but mere diversions.
Once I started working there, however, it became obvious that one was impossible to separate one from the other. Soon after I was hired, Jones’s Infowars-branded store — which sells emergency-survival foods, water filters, body armor and much more — introduced an iodine supplement, initially marketed as a “shield” against nuclear fallout. Still learning the ropes, I was tasked with creating video advertisements for the supplement, which he ran on his online TV show. One of these ads started with a shot of the Fukushima Daiichi nuclear power plant as it exploded. I doubled the sound of the explosion, adding a glitch filter and sirens in the background for dramatic effect. Jones stood over my shoulder as I edited. “This is great,” he said. “See if you can find flyover footage of Chernobyl as well.”
[Read more about Alex Jones’s merchandise empire.]
Shortly after Jones began selling the supplements, someone posted a video on YouTube holding a Geiger counter displaying high radiation readings on a beach in Half Moon Bay, Calif. The video went viral, stoking fears that radiation from Fukushima was drifting across the Pacific Ocean. Jones saw an opportunity and sent me, along with a reporter, a writer and another cameraman, to California. We had multiple Geiger counters shipped overnight, unaware of how to read or work them, and drove up the West Coast, frequently stopping to check radiation levels. Other than a small spike in Half Moon Bay — which the California Department of Public Health said was from naturally occurring radioactive materials, not Fukushima — we found nothing.
Jones was furious. We started getting calls from the radio-show producers in the office, warning us to stop posting videos to YouTube stating we weren’t finding elevated levels of radiation. We couldn’t just stop, though; Jones demanded constant real-time content. On some of these calls, I could hear Jones screaming in the background. One of the producers told me they had never seen him so angry.
We scrambled to find something, anything we could report on. We tested freshly caught crab from a dock in Crescent City, Calif., and traveled to the Diablo Canyon nuclear plant in Avila Beach, asking fishermen if we could test the small croakers they caught off a nearby pier. We even tried to locate a small nuclear-waste facility just so we could capture the Geiger counter displaying a high number. But we couldn’t find what Jones wanted, and after two weeks of traveling from San Diego to Portland, we flew back to Texas as failures, bracing for Jones’s rage. (Jones did not respond to detailed queries sent before publication by The Times Magazine.)
Over time, I came to learn that keeping Jones from getting angry was a big part of the job, though it was impossible to predict his outbursts. Stories abounded among my co-workers: The blinds stuck, so he ripped them off the wall. A water cooler had mold in it, so he grabbed a large knife, stabbed the plastic base wildly and smashed it on the ground. Headlines weren’t strong enough; the news wasn’t being covered the way he wanted; reporters didn’t know how to dress properly. Once a co-worker stopped by the office with a pet fish he was taking home to his niece. It swam in circles in a small, transparent bag. When Jones saw the bag balanced upright on a desk in the conference room, he emptied it into a garbage can. On one occasion, he threatened to send out a memo banning laughter in the office. “We’re in a war,” he said, and he wanted people to act accordingly.
I also saw Jones give an employee the Rolex off his own wrist, simply because he thought the employee was mad at him. “Now, would a bad guy do that?” Jones asked as he handed over the watch. Once, when I went to interview a frequent guest of Jones’s, I was sent with a check to cover a potentially lifesaving cancer treatment. A few times I came close to quitting, and like clockwork, just before I pulled the plug, I received a bonus or significant raise. I hadn’t discussed my discontent with Jones, but he seemed to sense it.
Jones often told his employees that working for him would leave a black mark on our records. To him, it was the price that must be paid for boldly confronting those in power — what he called the New World Order or, later, the deep state. Once my beliefs began to shift, I saw the virulent nature of his world, the emptiness and loathing in many of those impassioned claims. But I was certain that after four years working for Jones, I would never be able to get another job — banished into poverty as penance for my transgressions, and rightly so.
Four years earlier, Jones — wanting to expand his website, Infowars, into a full-blown guerrilla news operation and hoping to scout new hires from his growing fan base — held an online contest. At 23, I was vulnerable, angry and searching for direction, so I decided to give it a shot. Out of what Infowars said were hundreds of submissions, my video — a half-witted, conspiratorial glance at the creation and function of the Federal Reserve — made it to the final round.
Unconvinced I could cut it as a reporter, Jones offered me a full-time position as a video editor. I quit film school and moved nearly a thousand miles to Austin, Tex., fully invested in propagating his worldview. By the time I found myself seated next to Jones speeding down the highway, I had seen enough of the inner workings of Infowars to know better.
Before we left the office, Jones instructed me to title the video “Alex Jones Denied Right to Vote” when uploading to YouTube. He knew before we left that they wouldn’t let us walk into a polling location with our cameras rolling. I don’t think Jones even intended to vote. Rather, he hoped to turn this into a spectacle, an insult to him personally, another opportunity to play the self-aggrandizing victim.
Sign up for The New York Times Magazine Newsletter
The best of The New York Times Magazine delivered to your inbox every week, including exclusive feature stories, photography, columns and more.
“Look at this great city shot,” he said pointing out the window at Austin’s skyline. As soon as I pulled the camera off him, he reached for the white Dixie cup. Is this really how I’m going to die? I thought to myself, imagining the scene: Jones veering too close to the guardrail, ranting about George Soros and Hillary Clinton. Sirens echoing in the distance, flashing lights reflecting off oil-soaked pavement as he grabs the camera and utters his final words, “Hillary ... rigged ... the car.” His listeners would have believed it. Years earlier, I would have believed it.
Fortunately, there were no sirens or flashing lights, and I was relieved when “Vote Here” signs began to appear. A line stretched out the door of the polling place, in a local strip mall, by the time we arrived. As I expected, Jones was told multiple times that he couldn’t film at a polling place, and he decided to leave. Walking back to the car, still taking sips from his white cup, he began noticeably slurring his words. A friend of Jones’s who tagged along — for “security purposes” — offered to give me a ride back to the office. Jones revved his engine, tires squealing as he sped out of the parking lot.
began listening to Jones’s radio show — the flagship program of what is now a conspiracist media empire with an audience that until recently surpassed a million people — in the last days of George W. Bush’s presidency. The American public had been sold a war through outright fabrications; the economy was in free fall thanks to Wall Street greed and the failure of Washington regulators. Most of the mainstream media was caught flat-footed by these developments, but Jones seemed to have an explanation for everything. He railed against government corruption and secrecy, the militarization of police. He confronted those in power, traipsed through the California redwoods to expose the secretive all-male meeting of elites at Bohemian Grove and even appeared in two Richard Linklater films as himself, screaming into a megaphone.
But it wasn’t the politics that initially drew me in. Jones had a way of imbuing the world with mystery, adding a layer of cinematic verisimilitude that caught my attention. Suddenly, I was no longer a bored kid attending an overpriced art school. I was Fox Mulder combing through the X-Files, Rod Serling opening a door to the Twilight Zone, even Rosemary Woodhouse convinced that the neighbors were members of a ritualistic cult. I believed that the world was strategically run by a shadowy, organized cabal, and that Jones was a hero for exposing it.
I had my limits. I can’t say I ever believed his avowed theory that Sandy Hook was a staged event to push for gun control; to Jones, everything was a “false flag.” I didn’t believe that Hillary Clinton and Barack Obama smelled like sulfur because of their proximity to hell or that Planned Parenthood was run by “Nazi baby killers.” But it was easy to brush off these fever dreams as eccentricities and excesses — not the heart of the Alex Jones operation but mere diversions.
Once I started working there, however, it became obvious that one was impossible to separate one from the other. Soon after I was hired, Jones’s Infowars-branded store — which sells emergency-survival foods, water filters, body armor and much more — introduced an iodine supplement, initially marketed as a “shield” against nuclear fallout. Still learning the ropes, I was tasked with creating video advertisements for the supplement, which he ran on his online TV show. One of these ads started with a shot of the Fukushima Daiichi nuclear power plant as it exploded. I doubled the sound of the explosion, adding a glitch filter and sirens in the background for dramatic effect. Jones stood over my shoulder as I edited. “This is great,” he said. “See if you can find flyover footage of Chernobyl as well.”
[Read more about Alex Jones’s merchandise empire.]
Shortly after Jones began selling the supplements, someone posted a video on YouTube holding a Geiger counter displaying high radiation readings on a beach in Half Moon Bay, Calif. The video went viral, stoking fears that radiation from Fukushima was drifting across the Pacific Ocean. Jones saw an opportunity and sent me, along with a reporter, a writer and another cameraman, to California. We had multiple Geiger counters shipped overnight, unaware of how to read or work them, and drove up the West Coast, frequently stopping to check radiation levels. Other than a small spike in Half Moon Bay — which the California Department of Public Health said was from naturally occurring radioactive materials, not Fukushima — we found nothing.
Jones was furious. We started getting calls from the radio-show producers in the office, warning us to stop posting videos to YouTube stating we weren’t finding elevated levels of radiation. We couldn’t just stop, though; Jones demanded constant real-time content. On some of these calls, I could hear Jones screaming in the background. One of the producers told me they had never seen him so angry.
We scrambled to find something, anything we could report on. We tested freshly caught crab from a dock in Crescent City, Calif., and traveled to the Diablo Canyon nuclear plant in Avila Beach, asking fishermen if we could test the small croakers they caught off a nearby pier. We even tried to locate a small nuclear-waste facility just so we could capture the Geiger counter displaying a high number. But we couldn’t find what Jones wanted, and after two weeks of traveling from San Diego to Portland, we flew back to Texas as failures, bracing for Jones’s rage. (Jones did not respond to detailed queries sent before publication by The Times Magazine.)
Over time, I came to learn that keeping Jones from getting angry was a big part of the job, though it was impossible to predict his outbursts. Stories abounded among my co-workers: The blinds stuck, so he ripped them off the wall. A water cooler had mold in it, so he grabbed a large knife, stabbed the plastic base wildly and smashed it on the ground. Headlines weren’t strong enough; the news wasn’t being covered the way he wanted; reporters didn’t know how to dress properly. Once a co-worker stopped by the office with a pet fish he was taking home to his niece. It swam in circles in a small, transparent bag. When Jones saw the bag balanced upright on a desk in the conference room, he emptied it into a garbage can. On one occasion, he threatened to send out a memo banning laughter in the office. “We’re in a war,” he said, and he wanted people to act accordingly.
I also saw Jones give an employee the Rolex off his own wrist, simply because he thought the employee was mad at him. “Now, would a bad guy do that?” Jones asked as he handed over the watch. Once, when I went to interview a frequent guest of Jones’s, I was sent with a check to cover a potentially lifesaving cancer treatment. A few times I came close to quitting, and like clockwork, just before I pulled the plug, I received a bonus or significant raise. I hadn’t discussed my discontent with Jones, but he seemed to sense it.
Jones often told his employees that working for him would leave a black mark on our records. To him, it was the price that must be paid for boldly confronting those in power — what he called the New World Order or, later, the deep state. Once my beliefs began to shift, I saw the virulent nature of his world, the emptiness and loathing in many of those impassioned claims. But I was certain that after four years working for Jones, I would never be able to get another job — banished into poverty as penance for my transgressions, and rightly so.