Dumb idea of the day: Eddie Hearn wants DAZN to charge $50 per month for subscriptions
Dumb idea of the day: Eddie Hearn wants DAZN to charge $50 per month for subscriptions
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How much would you pay to watch your favorite combat sports stars like Anthony Joshua and Canelo Alvarez?
By Jesse Holland Jan 2, 2020, 1:08pm ESTShare this on Facebook (opens in new window)
Photo by James Chance/Getty Images
I don’t want to claim to be Thornton Melon or some other business-savvy genius, but I can tell you I’m not going to tolerate a massive price increase for the same goods and services I’m already paying for, simply because the provider wants more money.
Oh wait...
Okay, maybe you can slip one by me if the increase is within reason and reflects a rising cost to do business, but does boxing promoter Eddie Hearn really think anyone is going to pay $50 per month to stream sports on DAZN?
Watch Joshua Vs. Ruiz 2 Full Fight Video Highlights![/paste:font]
“Joshua-Ruiz was three times what Joshua got on Showtime. Even in America, it’s approaching a million audience,” Hearn told SI Boxing with Chris Mannix (via Boxing News 24). “That’s a huge number. One of the problems we had recruiting fighters in the early days was, ‘Oh, no one is watching DAZN.’ They are. More people are watching. We’re getting bigger audience numbers than Showtime.”
“I do believe in the product of DAZN for the value for a fight fan,” Hearn continued. “I’m actually going to say to DAZN, ‘I think you should bump the monthly fee up.’ It’s $19.99 a month. Make it $50 a month. We don’t want you to come and go. We want you to stay and be a part of this community, learn more about boxing, digest the fighters, and grow with us.”
I’m not sure hemorrhaging subscribers qualifies as “growth.”
Dumb idea of the day: Eddie Hearn wants DAZN to charge $50 per month for subscriptions
28
How much would you pay to watch your favorite combat sports stars like Anthony Joshua and Canelo Alvarez?
By Jesse Holland Jan 2, 2020, 1:08pm ESTShare this on Facebook (opens in new window)
I don’t want to claim to be Thornton Melon or some other business-savvy genius, but I can tell you I’m not going to tolerate a massive price increase for the same goods and services I’m already paying for, simply because the provider wants more money.
Oh wait...
Okay, maybe you can slip one by me if the increase is within reason and reflects a rising cost to do business, but does boxing promoter Eddie Hearn really think anyone is going to pay $50 per month to stream sports on DAZN?
Watch Joshua Vs. Ruiz 2 Full Fight Video Highlights![/paste:font]
“Joshua-Ruiz was three times what Joshua got on Showtime. Even in America, it’s approaching a million audience,” Hearn told SI Boxing with Chris Mannix (via Boxing News 24). “That’s a huge number. One of the problems we had recruiting fighters in the early days was, ‘Oh, no one is watching DAZN.’ They are. More people are watching. We’re getting bigger audience numbers than Showtime.”
“I do believe in the product of DAZN for the value for a fight fan,” Hearn continued. “I’m actually going to say to DAZN, ‘I think you should bump the monthly fee up.’ It’s $19.99 a month. Make it $50 a month. We don’t want you to come and go. We want you to stay and be a part of this community, learn more about boxing, digest the fighters, and grow with us.”
I’m not sure hemorrhaging subscribers qualifies as “growth.”