1. If you're talking about street shyt then we literally just had a serial killer and super goon that sold records in King Von
2. If you're referring to aura/mystique then Kendrick who doesn't use social media, constantly goes months without being seen in public, doesn't give interviews and no one outside his circle really knows a single thing about exists.
3. Number 2 is also the biggest reason Drake just got smoked in that battle. He didn't have great angles to use so seemingly made shyt up as a result.
King von is a nobody. He didn't make it past a certain level. So it comes off as a super crash out.
50 got shot up then became a mega start. Looking madd diesel and sht. So he had they aura about him. Like he was special.
Kendrick is a private nikka but he's a short regular nikka too.
People might like the way he raps. Be he isn't someone that nikkaz wish they could be or some shyt. He don't have that kinda aura.
And that's what helps him against a mega star like Drake.
People just wanna see David beat Goliath
Regular ol Rocky beat Apollo