I don't understand UFC fight promotion strategy

[jadillac]

I'm just a casual UFC fan and only follow from time to time.

I heard a couple-few weeks ago about the Jon Jones/Courmier fight and I figured it was coming up soon, but didnt know exactly when.

So Monday when they had the scuffle at the press conf., I figured the fight was this weekend, and this was a great way to get the on-the fence, last minute & casual fans to order the PPV, the ESPN anchors said the same Then Tues & Wed I see both Jones and Courmier on different ESPN shows and FS1 talking about the fight, shooting on each other, etc. Now I'm definitely under the impression it's gonna be this Saturday and these guys are selling it hard.

But then at the end of one of the interviews, the anchor said the fight was SEVEN weeks from now.

I'm like 7 weeks? What kinda strategy is this? They expect people(outside of the hardcore fans) to remember this and care enough 7 weeks from now to drop $50 on a ppv? Even if the scuffle wasn't planned, why have them going on a media blitz this far away from the fight? Why not wait until a couple weeks before to start the mass media rounds?


7 weeks from now we will be knee deep into the college football and NFL season and won't be thinking about this scuffle that happened almost 2 months prior.

 

[Kenny West]

it was a press confrence, the have a few for early staredowns and media shyt before the fighters really get into their camps. They'll have a lot more once it's time to promote the 178 PPV for real. There are other shows that will happen first....otherwise idk what to tell you.
And people will remember this shyt

 

[The Infamous]

it was a press confrence, the have a few for early staredowns and media shyt before the fighters really get into their camps. They'll have a lot more once it's time to promote the 178 PPV for real. There are other shows that will happen first....otherwise idk what to tell you.
And people will remember this shyt

This.

It's the same thing in boxing.

 

[Tide Run This]

No different than the usual boxing tours they do to buildup and promote the card. UFC usually has a pretty nice card at the end of September each year people will watch because Jones is one of the few draws that's not a hypejob at the moment.

It's similar to the shyt Mayweather/Maidana just did when they had they shyt talk going on in NY and other places.

 

[Master Teacher]

Floyd and Maidana had a scuffle at their press conference too, the promotion is standard procedure, hopefully the fukkery will continue

 

[Tide Run This]

Same shyt pretty much this shyt was probably 2 months before the fight took place

 

[The ADD]

Expect promotions to push cards at the last minute brehs

 

[joeychizzle]

Jones and cormier gonna spit more ether at each other.. keep that fire stoked
Can't wait for the countdowns and embedded. they shouldn't have stopped primetime

 

[Newzz]

Expect promotions to push cards at the last minute brehs

I dont know why this is so hilarious to me right now

 

[Amare's Right Hook]

Combat sports is always like this, hyoe uo fights 3-4 months from now

 

[CodeBlaMeVi]

It allows people to have their money together as well.

 

[MJ Freedom]

Guess it turns out all of this WAS premature.