I just read something off NoDQ.com and it was Drew talking about a heel turn. And once again, he brings up the Special Olympics.
Earlier this year Bianca said the same thing.
Are heels really that unmarketable? You really can figure out a balancing act in the writing of the character on-screen.
No, you can't be HHH fukking Katie Vick's dead body. But, there's no way to be a top draw heel and do charity work.