How To Build The Afrobeats Industry from Nothing : Obi Asika

[☑︎#VoteDemocrat]

Obi Asika - Wikipedia

en.wikipedia.org

00:00 - Intro: Who is Obi Asika, really?
02:00 - The Family Legacy: Books, Music, and Soft Power at Home
04:12 - “Be Yourself”: The Secret to Building a Global Artist
06:21 - The Birth of Afrobeats: From Junior & Pretty to Global Takeover
10:07 - Why Major Labels Left Nigeria in the '90s
11:33 - Creating Stars: What Young Talent Needs to Know
13:35 - Integrity Over Hype: What Makes Artists Last
16:00 - Don Jazzy, Mo’Hits & The Big Brother Nigeria Influence
18:40 - Why Nigeria Doesn’t Tell Its Own Stories (Yet)
20:54 - Bringing Global Media to Nigeria: Big Brother, Apprentice & More
24:45 - Building Social Media Week Lagos: Lagos as the Destination
27:38 - Why Soft Power is Nigeria’s Greatest Untapped Asset
30:47 - How Nigeria Can Start Capturing Billions in Value
35:00 - Why Local Platforms & Tech are the Next Frontier
39:30 - The Power of Relationships & Respect in Business
41:48 - Obi’s Life Lessons: Write It Down, Serve Nigeria
44:00 - The Urgency of Building African Language Models in AI
48:00 - What Nigeria Hasn’t Exported Yet (But Should)
53:00 - Rapid Fire: Favorite Foods, Artists & Books
58:00 - DJ Mr. C: Obi’s DJ Past & Hip-Hop Roots
01:00:26 - Why Jay-Z Is a Philosopher for Our Generation
01:05:42 - Michael Jackson, Publishing, and the Business of Power
01:09:50 - How Nigeria Can Take Over Fashion, Food & Global Festivals
01:17:44 - From Being Blocked to Global Fame: P-Square, Burna & Flavour
01:21:22 - The Final Word: Obi’s Vision for Nigeria’s Cultural Future
01:24:49 - Who Should We Interview Next?

 

[MikelArteta]

Get some stable power first

 

[3rdWorld]

What is was, was the collapse of the American Music Industry as a global force that opened doors.

Youth the World over relied on the American music industry to feed them music, up until it collapsed in the mid to late 2000's forcing people throughout the world to get serious..not that they werent making their own before, but I noticed how world music blew up when people gave up on the US ever making good music again.

 

[Amestafuu (Emeritus)]

What is was, was the collapse of the American Music Industry as a global force that opened doors.

Youth the World over relied on the American music industry to feed them music, up until it collapsed in the mid to late 2000's forcing people throughout the world to get serious..not that they werent making their own before, but I noticed how world music blew up when people gave up on the US ever making good music again.

Recording music became cheap and accessible. Technology is the game changer.

No longer do artists need a bankroll and investors to start a career. Just a laptop. That's the revolution. And most people can't hear the difference in the quality of music or don't care to discern the difference. The good and bad of music becoming more accessible is the watered down state it had. Quantity is up but quality. We have more artists but far less exceptional ones.

 

[tuckgod]

Came and went like hyphy