Guvnor
Da Speculative Spectacle®
Interesting, this documentary shows how white people targeted black consumers back in the 1950's. I wouldn't be surprised if some companies still use these tactics.
Check it out
Check it out
Youtube said:THE SECRET OF SELLING THE NEGRO (1954, sound, 20 min, color, 16mm)
as featured in the documentary, I AM NOT YOUR NEGRO.
SPONSOR:
Johnson Publishing Co.
PRODUCTION CO.:
Sarra Inc.
DIRECTOR:
Wayne A. Langston.
PRODUCERS:
Joseph G. Betzer, Harry W. Lange.
WRITER:
Helen A. Krupka.
ART DIRECTOR:
George DeDecker.
NARRATOR:
Robert Trout.
Wikipedia said:The Secret of Selling the Negro Market is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media.
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