mortuus est
Veteran
Diddy really about that life
How Much Are Rappers Worth | Complex
1. Diddy
Net Worth: $550 million
Hustles: Ownership in Bad Boy Records, Ciroc vodka, Sean John and Enyce clothing, Blue Flame marketing agency, and Revolt cable channel, with investments in various tech start-ups, along with various acting jobs, and a Beats Electronics endorsement.
Can Diddy become hip-hop's first billionaire? Sean John clothing was Diddy's first business venture outside of music. Founded in 1999, the company peaked with $450 million in sales in 2004. While Sean John is still a major player in Diddy's bottom line, Ciroc vodka has been his biggest paycheck as of late. Sales of Ciroc spiked 122% last year thanks to Diddy's relentless promotion. Forbes estimates that he'll be entitled to a nine-figure cut of cash if Ciroc is ever sold.
19. T.I.
Net Worth: $30 million
Hustles: Grand Hustle Records, Club Crucial nightclub ownership, VH1 reality show, various acting jobs, endorsements with Chevrolet, StreetCred.com, AXE body spray, and Rémy Martin Cognac.
The self-proclaimed "King of the South" once was the King of Endorsements too. From 2007 to 2010, he racked up multiple deals, and was even named the Global Creative Consultant of Rémy Martin Cognac, with an eye towards developing his own liquor line. Due to his multiple arrests and jail time, however, he's now lost all of his endorsement deals. He has a new album due later this year, so with a strong release and a clean record, Tip could get back to that corporate dollar. In the meantime, he's certainly earning from his successful VH1 reality show.
12. Pharrell
Net Worth: $77.5 million
Hustles: I Am Other, Star Trak Entertainment, A Bathing Ape, Billionaire Boys Club, Ice Cream Footwear, Bee Line, Domeau & Pérès furniture designs, Rizzoli Publications book deal, Louis Vuitton eyewear designs, Brooklyn Machine Works bicycle designs, and KarmaLoopTV's Creative Director.
Many hip-hop artists have major clothing lines, but few are as successful and influential as Pharrell's Billionaire Boys Club. Launched in 2005, the brand continues to be an integral part of streetwear culture. Beyond that, Pharell sees himself as a designer of all trades, working on leather bicycles, books, and creative content for KarmaLoopTV. He's been one of music's premier producers for over a decade, and to boot, he's become a creative cultural icon as well.
How Much Are Rappers Worth | Complex